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Sustainability 2025: Do Consumers Care?
As sustainability evolves from a buzzword into a cultural expectation of care, this report explores what consumers truly value, why these priorities matter…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
Alone in the Morning
“Alone in the Morning.” Is that the title of a new podcast, or a paint color? Neither. It’s the latest trend in American food culture. Actually, it’s…
Learn moreNEW STUDY—MODERN BEVERAGE CULTURE 2023
From quenching thirst to nourishment to celebration, beverages play an important role in consumers' lives. The Hartman Group’s Modern Beverage…
Learn moreFermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation
We are on the cusp of a revolution in food production. The past several years have seen a rapid acceleration of innovation in food technology. New and…
Learn moreFermenting the Future
Hallmark study on precision fermentation reveals burgeoning appetite for new food techWe are on the cusp of a revolution in food production. The past several…
Learn more"A New Landscape of Eating: 2022 Eating Occasions" Report Highlights
The landscape of eating has fundamentally changed. And while we cannot predict the future, every indication thus far is that we, as a society, are not…
Learn moreHealth & Wellness 2023: Pets & Health
A supplement to “Health & Wellness 2023: The Great Wellness Reset”, “Pets and Health” explores both the impact pets have on their owners’…
Learn moreFree Download: A Look Inside A New Landscape of Eating
Our free download highlights findings from our latest report A New Landscape of Eating: 2022 Eating Occasions Report which explores U.S. adult eating behaviors…
Learn moreA New Landscape of Eating: 2022 Eating Occasions Report Highlights
Leveraging The Hartman Group’s proprietary Eating Occasions Compass Database, this special report highlights findings from A New Landscape of Eating:…
Learn moreIs technology making us lazy and dumb?
Some consumers think it could be “You know, everything is so convenient and readily available with the touch of a button or voice-activated.…
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