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Modern Beverage Culture 2023
What’s Included?
Grounded in primary quantitative and qualitative research, Modern Beverage Culture 2023 combines both new and trended quantitative research with in-depth ethnographic consumer immersions and includes in its final report
- General report (PowerPoint and PDF)
- Executive summary
- Demographic data tables (Excel)
Ultimately, the study will provide actionable guidance on how consumers navigate the increasingly complex beverage landscape and how companies can best engage consumers in this fast-innovating space.
KEY TOPICS TO BE EXPLORED INCLUDE:
Beverages Role in Today’s Culture
- What role do beverages play in American eating and drinking today?
- What is the future of food and beverages in America?
Beverage Attitudes and Aspirations
- What benefits are consumers seeking when it comes to their beverage consumption?
- Where do beverages fit within consumer aspirations for eating and living well?
- What features or characteristics do consumers look for in their beverages?
Beverage Occasions
- What does the landscape of beverage consumption look like?
- What shape does consumption take across the day and week, and on different occasions?
- How does the presence of food impact the beverage occasion?
- How do demographic factors relate to beverage consumption?
- How does the occasion impact the beverage selection?
- What is driving these changes? What does this suggest as far as unmet needs?
Procuring Beverages
- What criteria shape consumer purchasing decisions for beverages?
- How and where are consumers sourcing beverages?
- What role does on and off premise play in the procurement of beverages?
- What is the role of format, size and packaging in beverage decision-making?
Special pricing expires March 31, 2023
Published June 2023
Price: $12,500 until March 31, 2023
After March 31, 2023: $15,000