Translating consumer behavior and food culture into strategic growth opportunities
Expertise
Driven by a passion for consumer culture, our food and beverage industry expertise is U.S.-centric with global reach.
Consumers
Uncover the “why” behind their words and actions
Occasions
Reveal disruptive insights on food and beverage consumption
Topics
Tap into foundational, trended topical research
Marketplace
Navigate shifts across product categories, retail and food service
Capabilities
Our team of experts will help you understand not only what consumers say and do, but how they feel.
Thinking
Products & services
Our flexible solutions are tailored to meet your research and strategy needs — no matter how complex.
Syndicated reports
Subscription services
Custom research
Recent reports
Snacking isn’t merely a way to describe half of all eating occasions—it has become a flexible tool consumers use to navigate daily life. The latest…
The GLP-1 revolution is no longer confined to healthcare—it is rapidly reshaping how consumers think about nutrition, indulgence and the role food plays…
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…