Translating consumer behavior and food culture into strategic growth opportunities

Expertise

Driven by a passion for consumer culture, our food and beverage industry expertise is U.S.-centric with global reach.

Consumers

Consumers

Uncover the “why” behind their words and actions

Occasions

Occasions

Reveal disruptive insights on food and beverage consumption

Topics

Topics

Tap into foundational, trended topical research

Marketplace

Marketplace

Navigate shifts across product categories, retail and food service

Capabilities

Our team of experts will help you understand not only what consumers say and do, but how they feel.

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Insights

Thinking

January 29, 2025 | Webinar

Inside “Premiumization and Everyday Value(s) 2025”

This free webinar will provide a sneak peek at key insights from the report, "Premiumization and Everyday Value(s)", which uncovers the consumer perspective…

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January 27, 2025 | Infographic

Willpower and wellness

Love them or hate them, ‘tis the season of resolutions. Many of your customers are actively pursuing a new goal or revisiting an old one they didn’t…

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January 16, 2025 | Article

Ideas in Food 2025: Spotting what’s next in wellness

From the proliferation of GLP-1 medications to persistent scrutiny of UPFs, movements like “Make America Healthy Again” and the growing interest in…

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January 13, 2025 | Infographic

Shifting perspectives

Over the last decade, consumers’ quality definitions have shifted to focus more on food production (such as minimal processing and sustainable production)…

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December 09, 2024 | Article

The comparison game: Redefining premium products

How would you define “premium” frozen pizza? Is it the toppings? The packaging? Is it from a local or regional chain? Now, if you asked your neighbor…

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November 18, 2024 | White Paper

The New Beauty

44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…

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October 23, 2024 | Webinar

Key insights from “Health Benefits 2024”

For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…

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Products & services

Our flexible solutions are tailored to meet your research and strategy needs — no matter how complex.

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Syndicated reports

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Subscription services

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Custom research

Recent reports

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Gone are the days when premium was solely associated with high prices and exclusivity. “Premiumization & Everyday Value(s) 2025” explores contemporary…

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Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…

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Build a culturally-informed innovation pipeline with Ideas in Food 2025. This report unpacks 15 emerging concepts poised to become trends in the next 3-5…

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