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The Logic of Food Shopping
This webinar presents insights gained this year from quantitative surveys and qualitative interviews, offering a shopper perspective on the most pressing…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
Introducing the Great Wellness Reset 2023
2023 is the year of the Great Wellness Reset. In Health and Wellness 2023 we learned consumer culture is not COVID-free, but consumers have a new perspective…
Learn morePerformance Energy: Blending Beverage Benefits
Brands today not only need to deliver a tasty product to consumers, they also need to do so in an authentic and transparent manner. But is it enough…
Learn moreThe Growing Consumer Opportunity for Precision Fermentation
The webinar shares highlights from primary qualitative and quantitative research conducted by Hartman Group and sponsored by Perfect Day and Cargill, which…
Learn moreAlone in the Morning
“Alone in the Morning.” Is that the title of a new podcast, or a paint color? Neither. It’s the latest trend in American food culture. Actually, it’s…
Learn moreNEW STUDY—MODERN BEVERAGE CULTURE 2023
From quenching thirst to nourishment to celebration, beverages play an important role in consumers' lives. The Hartman Group’s Modern Beverage…
Learn moreFermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation
We are on the cusp of a revolution in food production. The past several years have seen a rapid acceleration of innovation in food technology. New and…
Learn moreFermenting the Future
Hallmark study on precision fermentation reveals burgeoning appetite for new food tech We are on the cusp of a revolution in food production. The…
Learn more"A New Landscape of Eating: 2022 Eating Occasions" Report Highlights
The landscape of eating has fundamentally changed. And while we cannot predict the future, every indication thus far is that we, as a society, are not…
Learn moreHealth & Wellness 2023: Pets & Health
A supplement to “Health & Wellness 2023: The Great Wellness Reset”, “Pets and Health” explores both the impact pets have on their owners’…
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