Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Latest content
Preview: Hartman Group 2024 Syndicated Study Lineup
What’s next for the food and beverage industry in 2024? Our next year of research will keep you on the cutting edge of food culture, from the world…
Learn moreDrink as I aspire, not as I do!
Parenting is fraught with challenges, and encouraging a healthy diet for one’s kids is certainly among them. The adage, “Do as I say, not as…
Learn moreOpportunities For Products Made With Protein From Fermentation
The webinar shares highlights from primary qualitative and quantitative research conducted by Hartman Group and sponsored by Perfect Day and Cargill, which…
Learn moreGut Check: A new soda occasion?
A recent CNBC article reports Olipop’s sales are soaring and that beverage giants, Coca-Cola and PepsiCo, are interested in the brand. The probiotic…
Learn more"Health and Wellness 2023: The Great Wellness Reset" Report Highlights
Did you know that only 29% of consumers would rather use medicine to manage a health issue than change diet or lifestyle, yet 41% report taking prescription…
Learn morePets and Wellness: Ruff, ruff, meow!
Health and wellness is no longer just about, or for, humans. As wellness has become a holistic construct incorporating physical health, social health, and…
Learn moreMass maintains grocery growth
Just released research conducted by FMI, The Food Industry Association, and The Hartman Group confirms the Grocery channel continues to lose consumers…
Learn moreIntroducing the Great Wellness Reset
2023 is the year of the Great Wellness Reset. In Health and Wellness 2023 we learned consumer culture is not COVID-free, but consumers have a new perspective…
Learn moreIntroducing the Great Wellness Reset 2023
2023 is the year of the Great Wellness Reset. In Health and Wellness 2023 we learned consumer culture is not COVID-free, but consumers have a new perspective…
Learn more