Snacking 2026: Balancing Purpose and Pleasure

Snacking has evolved into a lifestyle, with American consumers exhibiting diverse and dynamic eating patterns that vary significantly between individuals and fluctuate from day to day. The latest installment of our longstanding research series, Snacking 2026 reveals how shifting consumer behaviors and evolving priorities are reshaping snack culture, from health-forward choices to demand for personalization and the impact of macroeconomic forces.  

GLP-1s: Seizing Opportunity in a New CPG Landscape

The food industry's silver bullet for highly profitable, craveable foods is being met with a competing silver bullet for resisting them. As GLP1 adoption accelerates and reshapes consumer behavior, category dynamics and competitive strategies, this special report outlines the key cultural shifts food and beverage leaders need to watch while navigating this evolving landscape. 

Claims and Cues 2026: Category Attribute Playbook

Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack communication, and brand credibility intersect to shape consumer choice—and how your brand can stay ahead of the curve. 

Eating & Drinking Occasions Landscape 2025: Modern Needs & Sourcing Strategies

What if the biggest driver of how people eat today isn’t what they choose — but when and how they choose it? “Eating & Drinking Occasions Landscape 2025” reveals a powerful shift hiding in plain sight: decision and acquisition timing is reshaping eating occasions in ways most brands aren’t thinking about.   

Food and Technology 2026: The Digital Food Culture Gap

Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a strategic roadmap for food and tech companies by pinpointing where digital tools, algorithms and AI drive real value, credibility and conversion in consumers’ everyday food lives—and how to avoid the potential pitfalls. 

Ideas in Food 2026

Sustainability 2025: Do Consumers Care?

As sustainability evolves from a buzzword into a cultural expectation of care, this report explores what consumers truly value, why these priorities matter to them and what their actions, and inactions, reveal about their values and constraints. Since the term 'sustainability’ has lost its relevance, this report helps brands communicate with consumers about what really matters. 

Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity

Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow. 

Food Sourcing in America 2025: Fragmentation and Focus

Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing in America 2025” illuminates the shifting world of food shopping, uncovering where stores and brands can better align with evolving shopper needs to attract the right shopper’s attention, food dollars and, ultimately, their loyalty.