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Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Latest content
Performance Energy: Blending Beverage Benefits
Brands today not only need to deliver a tasty product to consumers, they also need to do so in an authentic and transparent manner. But is it enough…
Learn moreThe Growing Consumer Opportunity for Precision Fermentation
The webinar shares highlights from primary qualitative and quantitative research conducted by Hartman Group and sponsored by Perfect Day and Cargill, which…
Learn moreAlone in the Morning
“Alone in the Morning.” Is that the title of a new podcast, or a paint color? Neither. It’s the latest trend in American food culture. Actually, it’s…
Learn moreNEW STUDY—MODERN BEVERAGE CULTURE 2023
From quenching thirst to nourishment to celebration, beverages play an important role in consumers' lives. The Hartman Group’s Modern Beverage…
Learn moreFermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation
We are on the cusp of a revolution in food production. The past several years have seen a rapid acceleration of innovation in food technology. New and…
Learn moreFermenting the Future
Hallmark study on precision fermentation reveals burgeoning appetite for new food techWe are on the cusp of a revolution in food production. The past several…
Learn more"A New Landscape of Eating: 2022 Eating Occasions" Report Highlights
The landscape of eating has fundamentally changed. And while we cannot predict the future, every indication thus far is that we, as a society, are not…
Learn moreHealth & Wellness 2023: Pets & Health
A supplement to “Health & Wellness 2023: The Great Wellness Reset”, “Pets and Health” explores both the impact pets have on their owners’…
Learn moreFree Download: A Look Inside A New Landscape of Eating
Our free download highlights findings from our latest report A New Landscape of Eating: 2022 Eating Occasions Report which explores U.S. adult eating behaviors…
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