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Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Latest content
FMI: Back to School report
FMI, with research by The Hartman Group, releases August “Back to School” report, the fifth edition of its U.S. Grocery Shopper Trends 2022…
Learn moreConsumer vs. Restaurant: Diets, Eating Habits, and the Challenges of Eating Out
Americans love to eat out, and yet Hartman research finds that restaurant offerings present challenges to individual eating approaches and food sourcing. While…
Learn moreThe Rules of Eating – Eating Approach Motivations, Strategies & Challenges
What eating approaches do consumers take today and what rules (if any) do they use to guide their diets? Our latest report, Modern Approaches to Eating, observes…
Learn more[Slideshow] Hartman Group 2023 Syndicated Study Lineup
From Health & Wellness, Sustainability and Beverages to Gen Z/Gen Alpha – What’s Next for the Food and Beverage Industry? What’s…
Learn more"Modern Approaches to Eating 2022" Report Highlights
In this informative webinar, members from Hartman Group and M Booth will share key insights, implications and recommended communications for CPG food and…
Learn morePlant-Focused Eating – Insights from Our New Modern Approaches to Eating Report
Vegan, vegetarian or flexitarian? Our latest Hartman Group report Modern Approaches to Eating explores the wide range of consumer interpretations of “plant-based…
Learn moreConsumer vs. Restaurant – New Hartman Report Details the Challenges of Eating Out
Americans love to eat out, and yet our new report, Modern Approaches to Eating, details how restaurant offerings present challenges to individual…
Learn moreThe Cultural Context for Diets and Eating Approaches – Insights from our New Modern Approaches to Eating Report
Food is central to our lives, and how consumers choose to eat reflects their identity and values, shaped by culture. Our latest report, Modern Approaches…
Learn moreConsumer Trends in Defining Plant-Focused Eating – Findings from our New Modern Approaches to Eating Report
Vegan, Vegetarian or Flexitarian? Modern Approaches to Eating explores the wide range of consumer interpretations of “plant-based eating” and…
Learn more