Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

Video highlights from Meals 2026: From Structure to Flexibility

Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…

Meals 2026: From Structure to Flexibility

Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…

Gen X as Influencer: The Untapped Potential of a Forgotten Generation

Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…

Latest content

July 31, 2023 | Infographic

Guilty pleasures: The balance between indulgence and wellness

The summer months bring many opportunities to treat ourselves: backyard cookouts; frozen novelties; celebrations with friends. For many consumers, a healthy…

Learn more
July 27, 2023 | Webinar

"Modern Beverage Culture 2023" Report Highlights

Consumers are leveling up their beverage choices — and their expectations. Nearly half of all consumers consider health-related attributes like simple…

Learn more
July 24, 2023 | Article

Unwrapping occasion priorities: The final layer of beverage decisions

In today’s marketplace, it’s downright silly to think that any food or beverage choice is shaped by demographics alone. By now, you’ve…

Learn more
July 17, 2023 | Infographic

Collaborating on your complex questions

We know the drill: you’ve got a pressing question that needs answering, and you’re on the hunt for just the right insights to confidently inform…

Learn more
July 11, 2023 | Report

Reliance on Restaurants: An American Eating Occasions Perspective

Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report takes an in-depth look into restaurant occasions…

Learn more
July 11, 2023 | Article

Creatures of convenience: understanding foundational foodservice needs

Restaurants are undeniably ingrained in the American consumer’s life. In fact, our new report, Reliance on Restaurants: An American Eating Occasions…

Learn more
July 10, 2023 | Article

Changing the narrative on sustainability fatigue

Is “sustainability” starting to feel like a four-letter word around your organization? If it’s been a struggle to maintain momentum on…

Learn more
July 03, 2023 | Infographic

Celebrating responsibly…healthily…and tastily

One of our most jam-packed and nuanced studies to date, it offers a deep dive into consumer perceptions around 12 different beverage categories, the complex…

Learn more
June 30, 2023 | Report

Modern Beverage Culture 2023

“Modern Beverage Culture 2023” study explores how consumers engage with today’s rich beverage landscape, including cultural context, attitudes, behaviors…

Learn more
Show