Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
The Cultural Context for Diets and Eating Approaches – Insights from our New Modern Approaches to Eating Report
Food is central to our lives, and how consumers choose to eat reflects their identity and values, shaped by culture. Our latest report, Modern Approaches…
Learn moreConsumer Trends in Defining Plant-Focused Eating – Findings from our New Modern Approaches to Eating Report
Vegan, Vegetarian or Flexitarian? Modern Approaches to Eating explores the wide range of consumer interpretations of “plant-based eating” and…
Learn moreUpdate: Inflation and Grocery Shopping Today – Currently Examined in New Hartman Study, "Food Sourcing in America 2022"
We are examining the topic of inflationary impacts and other emerging consumer considerations (e.g., ongoing pandemic food procurement, supply chain disruptions, global…
Learn moreInfographic Slide Show – Highlights from New Hartman Modern Approaches to Eating Report
Our slide show via Modern Approaches to Eating highlights the centrality of food to our lives: How consumers choose to eat reflects their identity and…
Learn moreTrends in Grocery Shopping Today – FMI and Hartman Group Resources
From hybrid grocery to the changing food shopping landscape, we profile recent insightful resources from FMI—The Food Industry Association (with…
Learn moreNew Modern Approaches to Eating Report Sneak Peek: Rules of Eating and Our Complex Relationship with "Diet"
Trends in consumer motivations for diet and eating examined in upcoming Hartman Modern Approaches to Eating report.For over 20 years The Hartman Group…
Learn moreFMI: Hybrid Grocery Shopping Is Transforming the Food Retail Landscape, New Survey Finds
FMI, with research by The Hartman Group, launches third report in a six-part series: “Navigating A Hybrid World.” FMI’s 2022 U.S Grocery…
Learn moreFood Sourcing in America 2022
“Food Sourcing in America 2022” is the latest in Hartman Group’s research series has tracked food shopping (and, more broadly, food sourcing) trends…
Learn moreInflation and Grocery Shopping Today – Next Up in New Hartman Study Food Sourcing in America 2022
Our newest study Food Sourcing in America 2022 examines the impact of the pandemic (and adjustments made since) in terms of food sourcing as well as emerging…
Learn more