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Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Latest content
A Year in Food Culture: Five Notable Hartman Articles of 2022
Season’s greeting and happy holidays! With an exciting 2023 on the horizon, where are consumers headed next? Five top Hartman articles from…
Learn moreNew Study Underway: Health & Wellness 2023
Health & Wellness 2023 is underway: The study provides current, in-depth insights into underlying motivations and behaviors for how and why consumers…
Learn moreWhat’s Important When Choosing to Dine at a Restaurant — Spotlight on Hartman’s Compass Eating Occasions Database
With the pandemic in their rear-view mirror, consumers are dining out – but what influences their choice of restaurants? Consumer eating and drinking…
Learn moreNew Study: Health & Wellness 2023
The Hartman Group’s series of Health & Wellness syndicated studies is the longest running consumer-centric study of the U.S. wellness marketplace.…
Learn moreConsumer Meals, Eating Behavior & Occasions Reports & Research
The slideshow highlights the following reports and areas of research: At the Dining Table 2021: American Meals and Cooking report: This report takes…
Learn moreHealth & Wellness 2023: The Great Wellness Reset
“Health & Wellness: The Great Wellness Reset 2023” includes the latest findings from Hartman Group’s long running consumer-centric study of the…
Learn moreOnline Grocery Shopping – Insights from our Food Sourcing in America 2022 Report
Consumers continue to shop online for groceries, citing convenience, flexibility, continued safety and economic benefits As the COVID-19 pandemic wanes, our…
Learn moreA New Landscape of Eating: 2022 Eating Occasions Report
“A New Landscape of Eating: 2022 Eating Occasions” highlights U.S. adult eating behaviors in 2022, how aspects have shifted from previous years, and…
Learn moreNow Fielding – New Hartman Food & Technology 2022 study explores the consumer view on a range of food-tech innovations
From kitchen gadgets, devices and apps to hydroponic farming, cellular dairy and regenerative agriculture, how we “do” food — grow…
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