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Meals 2026: From Structure to Flexibility
Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…
Video highlights from Meals 2026: From Structure to Flexibility
Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
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Navigating “Peak Beverage” with Category Snapshots
The beverage aisle was once a simple in-and-out trip with few core options, but over the years it has mutated into either a harrowing maze or a delightful…
Learn moreUnseasonably early holidays: A winning brand strategy?
Limited-time offers (LTOs) have become ubiquitous in the food and beverage industry, especially around the holidays. But have you noticed that these festive…
Learn more"Sustainability 2023: Making Things Personal" Report Highlights
65% of consumers would like corporate sustainability practices to be more visible to the public, but fewer than 1 in 10 trust companies as an accurate…
Learn moreBeautiful chaos: Embracing the power of occasion-based sampling
It might sound obvious that food and beverage businesses should adopt a consumer-led strategy. After all, your products wouldn’t exist if no one ultimately…
Learn moreGlobal health and wellness: A case study for business innovation
There are few trends more perennial than the global focus on being well. Perhaps it’s no surprise that business leaders continue to search for new ways…
Learn moreBeverage Category Snapshots
Are you puzzled by shifting trends in your category’s consumption, occasions, and target consumer? Are internal stakeholders driving you crazy with…
Learn more7 key needs driving Gen Z’s food choices
Gen Z is flying through formative life stages with unparalleled access to information, technology and global culture, shaping them into some of the most…
Learn moreConsumers don’t trust companies when it comes to sustainability…And here’s what to do about it.
If you’ve been following our conversations around sustainability in the last few months (or years, really), you’ve heard us talk at length about the…
Learn moreSustainability 2023: Making Things Personal
“Sustainability 2023: Making Things Personal” builds on Hartman Group’s decades-long sustainability research to offer food and beverage companies…
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