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Sustainability 2025: Do Consumers Care?
As sustainability evolves from a buzzword into a cultural expectation of care, this report explores what consumers truly value, why these priorities matter…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
Separating the walk from the talk and identifying opportunities along the way!
Have you ever wondered what separates the real health and wellness enthusiasts from those who are simply good at talking the talk? We don’t. Not…
Learn more"Food & Technology 2023" Report Highlights
In this 20-minute webinar, our CEO Laurie Demeritt will share key data and insights from our report, "Food & Technology 2023.""Food & Technology…
Learn moreA Sustainable Food System Might Be The Prize in a Tug-of-War Between Science and Nature
Food culture of the 1990s through the 2010s focused on a future that would resurrect idealized, if not imagined, notions of our agrarian past (e.g., pastoral…
Learn moreAs Consumers tighten their belts…will Health and Wellness products get the squeeze?
Consumers, even those in lower-income households, have long told Hartman Group researchers that health and wellness priorities are important, if not sacred.…
Learn moreConsumer Attitudes Toward Science, Technology and the Challenges Facing the Food System
Our new report Food & Technology 2023 finds that over the past several years, a cascade of environmental, social, ethical, and health challenges has…
Learn moreNew Hartman Report Insights: Food & Technology 2023
While the FoodTech industry is promising a revolution in food production, consumers remain guarded about innovations in the food they put in their bodies.…
Learn moreYear in Review: Top Hartman Infographics of 2022
Happy holidays – and cheers to the new year ahead. They say a picture is worth a thousand words and Hartman infographics take the pulse of consumer trends…
Learn moreA Year in Food Culture: Five Notable Hartman Articles of 2022
Season’s greeting and happy holidays! With an exciting 2023 on the horizon, where are consumers headed next? Five top Hartman articles from…
Learn moreNew Study Underway: Health & Wellness 2023
Health & Wellness 2023 is underway: The study provides current, in-depth insights into underlying motivations and behaviors for how and why consumers…
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