Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

Claims and Cues 2026: Category Attribute Playbook

Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…

Gather around: Inside the growth potential of social eating occasions

Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…

Behind the scenes of "Sustainability 2025: Do Consumers Care?"

Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…

Latest content

March 13, 2023 | Article

NEW STUDY—MODERN BEVERAGE CULTURE 2023

From quenching thirst to nourishment to celebration, beverages play an important role in consumers' lives. The Hartman Group’s Modern Beverage…

Learn more
March 06, 2023 | White Paper

Fermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation

We are on the cusp of a revolution in food production. The past several years have seen a rapid acceleration of innovation in food technology. New and…

Learn more
March 06, 2023 | Article

Fermenting the Future

Hallmark study on precision fermentation reveals burgeoning appetite for new food techWe are on the cusp of a revolution in food production. The past several…

Learn more
March 02, 2023 | Webinar

"A New Landscape of Eating: 2022 Eating Occasions" Report Highlights

The landscape of eating has fundamentally changed. And while we cannot predict the future, every indication thus far is that we, as a society, are not…

Learn more
March 01, 2023 | Report

Health & Wellness 2023: Pets & Health

A supplement to “Health & Wellness 2023: The Great Wellness Reset”, “Pets and Health” explores both the impact pets have on their owners’…

Learn more
February 18, 2023 | Article

Free Download: A Look Inside A New Landscape of Eating

Our free download highlights findings from our latest report A New Landscape of Eating: 2022 Eating Occasions Report which explores U.S. adult eating behaviors…

Learn more
February 17, 2023 | White Paper

A New Landscape of Eating: 2022 Eating Occasions Report Highlights

Leveraging The Hartman Group’s proprietary Eating Occasions Compass Database, this special report highlights findings from A New Landscape of Eating:…

Learn more
February 13, 2023 | Article

Is technology making us lazy and dumb?

Some consumers think it could be “You know, everything is so convenient and readily available with the touch of a button or voice-activated.…

Learn more
February 03, 2023 | Article

Separating the walk from the talk and identifying opportunities along the way!

Have you ever wondered what separates the real health and wellness enthusiasts from those who are simply good at talking the talk? We don’t. Not…

Learn more
Show