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Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Brand Landscape 2026: Trust and Value
Private brands have spent years closing the gap with national brands, reshaping both the competitive landscape and consumer expectations. "Brand Landscape…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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Voice of the consumer: Perceptions of product claims
What do consumers really see when they look at a product label? That’s certainly a loaded question in today’s crowded claim environment, but rich qualitative…
Learn morePrivate brands are redefining consumer expectations
Store brands are no longer a secondary competitive threat—they are redefining consumer expectations for what brands must deliver.Our Q4 study, Brand…
Learn moreWhen snacks become the meal
More consumers are skipping traditional meals and snacking throughout the day, and younger consumers in particular are building meals from snack foods:…
Learn moreNew and upcoming insights
One of the biggest challenges in today’s business environment is making sense of countless signals that seem to point in different directions. Our…
Learn more2026 insights bundle
Our latest infographic highlights how consumers are making decisions in more grounded, constrained and trust-driven ways, from how they evaluate product…
Learn moreThe unknown trajectory of GLP-1 use
The GLP-1 revolution is no longer confined to healthcare—it is rapidly reshaping how consumers think about nutrition, indulgence and the role food plays…
Learn moreMealtime motivations
Traditional meal structures are under pressure. As consumers balance time, cost and competing needs, they’re assembling foods and beverages from a portfolio…
Learn moreThe grocery store still matters
Our annual research in collaboration with FMI–The Food Industry Association is now live, exploring the evolving sentiment and expectations for grocery…
Learn morePreview: 2027 syndicated report bundle
Here’s a look inside next year’s syndicated research plans:Q1 | Health and Wellness: Pressures and Priorities Today, wellness is shifting focus:…
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