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Premiumization and Everyday Value(s) 2025: Prioritization of Personal Relevance
Gone are the days when premium was solely associated with high prices and exclusivity. “Premiumization & Everyday Value(s) 2025” explores contemporary…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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Shifting perspectives
Over the last decade, consumers’ quality definitions have shifted to focus more on food production (such as minimal processing and sustainable production)…
Learn moreTrends are changing, but these key themes aren’t
Taking a break from your last-minute holiday shopping to read yet another trend report? Are you struggling to see the forest through the trees? Rather…
Learn moreModel behavior: who influences health & wellness trends?
All consumers participate in health and wellness to some degree, but their specific attitudes and behaviors can vary widely. By segmenting consumers based…
Learn moreElevating everyday
Premium used to carry notions of “fancy” and “foodie” — it was exclusive. And while Americans still turn to premium foods and beverages for special…
Learn moreLongevity: the new frontier of modern wellness
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Learn moreMore than indulgence: Inside sweet snack priorities
Maybe you’ve already broken open the Halloween candy bags like us, or you’re patiently waiting to snag a few leftovers after next week’s festivities.…
Learn moreInflated food prices: A holiday hangup
Concern with rising food prices is more persistent and acutely experienced than with other goods and services — and that’s old news at this point.…
Learn moreThe beauty benefit: more than skin-deep
Healthy skin, nails and hair are no longer seen as mere vanity metrics: they’re visible indicators of internal health. In fact, our latest research finds…
Learn moreInside the organic halo
As the organic movement has evolved, the USDA Organic certification has become a halo for safe, wholesome and responsibly produced food. However, consumers'…
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