One of our most jam-packed and nuanced studies to date, it offers a deep dive into consumer perceptions around 12 different beverage categories, the complex balance between need states and occasion priorities, plus innovation opportunities that lie within.

A particular need state that’s ripe for innovation? Experience. In light of recent celebrations, let’s take a look at opportunities for NA beverages.

Modern Beverage Culture 2023 gives you the insights you need to make consumer-centric decisions, with seven slides outlining executive-ready implications and nearly 100 more with the nitty-gritty uncovering the “whats” and “whys.”

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