Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
The Logic of Food Shopping
This webinar presents insights gained this year from quantitative surveys and qualitative interviews, offering a shopper perspective on the most pressing…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
Organic Today: Meaningful, Yes, But Consumers Want Something More
The Hartman Group’s Organic & Beyond 2020 report finds that as consumers become more knowledgeable about organic, it doesn’t symbolize everything…
Learn moreReplaying Hartman’s Signature Express Webinars of 2020
At The Hartman Group, we like to end the year on an insightful note. This year, once again, we produced several short-form webinars that you can replay…
Learn moreWhat’s Functional Today? Cognitive Health
Today, we are witnessing the emergence of a universe of cognitive benefits that span life stages with corresponding interest among consumers. Traditionally, they…
Learn moreFrom the Holidays to Convenience, Value and the Future of Food: A Compendium of Strategic Insights Into Changing Food Culture
From fundamental (and changing) notions of convenience to how consumers view value today, pandemic disruption has changed consumers and food culture itself:…
Learn moreExercise as a Remedy for Health Conditions
Consumers are more aware than ever of the overlapping nature of physical and mental health and wellness. This is especially noticeable in how consumers…
Learn moreCOVID-19: The Disruptive Force That Defined 2020. What We Will Explore in 2021.
It would be a gross understatement to say that many, many, many Americans can’t wait to put 2020 in the rearview mirror. Inarguably, COVID-19 has…
Learn moreDeliver the Goods: Our Interview With Luke Saunders, Founder and CEO, Farmer’s Fridge
With consumer grocery shopping, cooking and eating behavior upended by the pandemic, what better time to catch up with Luke Saunders, Founder and CEO of…
Learn moreThe Rise of Online Grocery During COVID-19
If 2020 is the year of the pandemic, it is also the year of online grocery shopping: Already on the rise in recent years, participation in online grocery…
Learn moreQuotable: Insights From the Voices of Experience
Over the years, we’ve had the privilege of interviewing visionary founders, CEOs, culinary experts, entrepreneurs and cultural influencers from across…
Learn more