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This special report explores the context, needs and behaviors associated with eating and drinking occasions. It was researched and prepared by Hartman’s Retainer Services team and provides our analysts perspectives to help marketers connect to the cultural changes occurring in the U.S.

About Redefining Normal: Spring 2021 Eating Occasions
 

Over a year into the COVID-19 pandemic, consumers continue to seek out certain aspects of “normalcy” in day-to-day eating. However, some behaviors have and will continue to be impacted by the pandemic, including when we’re choosing to eat, where we’re eating, who we’re eating with, how we’re sourcing, and the need states driving our food and beverage occasions. Utilizing The Hartman Group’s proprietary Eating Occasions Compass, this report explores American eating and drinking occasions in spring 2021 compared to both the beginning of (spring 2020) and pre-pandemic (spring 2019).

Publication date: August 2021

24 pages