Brand’s BIG Role Shift
Data and insights from The Hartman Group’s Brand Ambition: Food and Beverage Private Brands & Beyondreport. Consumers no longer rely solely on “brand” to guide their food and beverage product choices. The future of brands—the role that private and name brands can play—is up in the air now, with consumers relying less on brands to guide their choices and brands searching for ways to build loyalty among increasingly discerning and fragmented consumer groups.
[Source] The Hartman Group’s Brand Ambition: Food and Beverage Private Brands & Beyond report
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