Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
GLP-1s: Seizing Opportunity in a New CPG Landscape
The food industry's silver bullet for highly profitable, craveable foods is being met with a competing silver bullet for resisting them. As GLP1 adoption…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
Beverage as Snack: The Expanding Role of Beverages in Everyday Life
The Beverage Landscape Continues to Evolve in Step With Changing Consumer Needs. Consumer expectations for beverages to “do more” —…
Learn moreReimagining Well-being Amid COVID-19. Hartman’s Health & Wellness 2021 Report Highlights
Presenter: Laurie Demeritt, CEO, The Hartman Group
Learn moreFMI’s U.S. Grocery Shopper 2021 Trends Report Key Finding No. 2
Key finding no. 2: Shopping well now gives more emphasis on “being well,” including not just health and safety but also recreation and leisure. For…
Learn moreOrganics Are Hot — Pandemic Fuels Ongoing Consumer Demand
The Popularity of Organics Peaks Despite Interest in Distinctions That Go Beyond.Riding a growth curve that has been continuous for years and echoing the…
Learn moreFMI’s U.S. Grocery Shopper 2021 Trends Report Key Finding No. 1
Key finding no. 1: Online grocery shopping grew dramatically, led by non-food grocery channels. For the past four decades, FMI—The Food…
Learn moreHealth & Wellness Across the Globe
“Health & Wellness Across the Globe” report extends Hartman Group’s Health and Wellness expertise to provide in-depth analysis and thought-provoking…
Learn moreScrutiny of Plant-Based Ingredients and Labeling an Ongoing Consumer Priority
The Pandemic Has Fueled Both Interest in and Scrutiny of Plant-Based ProductsThe rise in interest among both consumers and the food and beverage community…
Learn moreOrganic and Related Distinctions: Consumers’ Perceptions of GMOs
Natural and organic are part of a broader set of distinctions and callouts that signal to consumers the convergence of health and wellness, quality, and—increasingly—sustainability. While…
Learn moreHealth & Wellness Trend Spotlight: Households with Pets
Pets are an increasingly prominent part of American households and have become an important part of household health and wellness. Many health and wellness…
Learn more