Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
America’s Changing Eating Habits During COVID-19
44% of consumers say they are eating healthier during the pandemic (compared to 35% in April/May 2020). How has consumers’ understanding of health shifted…
Learn moreFood Sourcing in America 2020
Food Sourcing in America 2020 Presenter: Laurie Demeritt, CEO, The Hartman Group
Learn moreA “Munch”-Needed Distraction
Hartman Group report reveals that the pandemic has brought an increase in snacking where the primary motivation is simply some form of distraction Bellevue, WA…
Learn moreMotivations for Using Functional Foods and Beverages
Over half the U.S. population uses functional foods or beverages—and most non-users profess to be open to these products. There are multiple motivations…
Learn moreThe Rise of Private Label During COVID-19
There’s little doubt that the now infamous food and nonfood shortages of the first wave of the pandemic in March 2020 helped push consumers toward private…
Learn moreHow We Shop: Safety Is a Top Priority
The need for safety and security is the fundamental driver of consumer decisions when it comes to food shopping today. Consumers take on the responsibility…
Learn moreAfter the Pandemic: Consumers Look Ahead on Wellness and Shopping
As 2020 draws to a close, looking back we note how COVID-19’s disruptive impacts on communities, households and individuals have triggered deeper examination…
Learn moreWearing Masks, Shopping Local, Minimizing Risk: The In-Person Grocery Shopping Journey
The COVID-19 pandemic has introduced unprecedented disruptions to how consumers procure food, including disturbances to the supply chain, changes to how…
Learn moreCOVID-19’s Continued Impact on Eating – December 2020
Today, COVID-19 continues to play a role in how Americans eat, yet there is a strong desire to achieve normalcy. The occasion context, including where…
Learn more