Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity

Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow. 

Rethinking Brand Strategy in a Shifting Landscape

In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…

Behind the scenes of “Food Sourcing in America 2025"

This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…

Latest content

January 05, 2021 | Article

After the Pandemic: Consumers Look Ahead on Wellness and Shopping

As 2020 draws to a close, looking back we note how COVID-19’s disruptive impacts on communities, households and individuals have triggered deeper examination…

Learn more
December 29, 2020 | Article

Wearing Masks, Shopping Local, Minimizing Risk: The In-Person Grocery Shopping Journey

The COVID-19 pandemic has introduced unprecedented disruptions to how consumers procure food, including disturbances to the supply chain, changes to how…

Learn more
December 21, 2020 | White Paper

COVID-19’s Continued Impact on Eating – December 2020

Today, COVID-19 continues to play a role in how Americans eat, yet there is a strong desire to achieve normalcy. The occasion context, including where…

Learn more
December 17, 2020 | Infographic

Organic Today: Meaningful, Yes, But Consumers Want Something More

The Hartman Group’s Organic & Beyond 2020 report finds that as consumers become more knowledgeable about organic, it doesn’t symbolize everything…

Learn more
December 15, 2020 | Article

Replaying Hartman’s Signature Express Webinars of 2020

At The Hartman Group, we like to end the year on an insightful note. This year, once again, we produced several short-form webinars that you can replay…

Learn more
December 10, 2020 | Infographic

What’s Functional Today? Cognitive Health

Today, we are witnessing the emergence of a universe of cognitive bene­fits that span life stages with corresponding interest among consumers. Traditionally, they…

Learn more
December 08, 2020 | Article

From the Holidays to Convenience, Value and the Future of Food: A Compendium of Strategic Insights Into Changing Food Culture

From fundamental (and changing) notions of convenience to how consumers view value today, pandemic disruption has changed consumers and food culture itself:…

Learn more
December 03, 2020 | Infographic

Exercise as a Remedy for Health Conditions

Consumers are more aware than ever of the overlapping nature of physical and mental health and wellness. This is especially noticeable in how consumers…

Learn more
December 01, 2020 | Article

COVID-19: The Disruptive Force That Defined 2020. What We Will Explore in 2021.

It would be a gross understatement to say that many, many, many Americans can’t wait to put 2020 in the rearview mirror. Inarguably, COVID-19 has…

Learn more
Show