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Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
Who Do Consumers Trust to Offer QUALITY Supplements?
Supplements are used for many health benefits, both mental and physical. Many users take them as insurance in hopes of preventing illness, boosting immunity, or…
Learn moreFunctional Food & Beverage 2020 Report Highlights
The Functional Food & Beverage 2020 Report Highlights webinar provides insights from the report on topic areas that include: functionality in context, consumer…
Learn moreCOVID-19 and New Modern Convenience
What does convenience look like when a global pandemic throws normal schedules and routines into disarray? The desire for convenience is a key trend…
Learn moreCOVID-19 and New Modern Convenience
Convenience is a key consideration for consumers when it comes to food and beverage choices, but what does convenience look like when a global pandemic…
Learn moreHartman Eating Occasions Compass: Powerful Database and Analytics Tool
Understanding consumer needs and behaviors through the lens of eating and drinking occasions can help uncover market opportunities. The Hartman Group’s…
Learn moreIt’s a Brave New World — Where Is Our Food-Obsessed Culture Headed?
Understanding the Why Behind Food Culture: Our Interview With Eve Turow-Paul, Author of the Newly Released Book “Hungry: Avocado Toast, Instagram…
Learn moreIn the Time of COVID-19, Shoppers Continue to Rely on Online Channels
Whether shoppers remain fearful of getting sick or have simply settled into online shopping, one-half say they shop online at least occasionally, and they…
Learn moreThe Big Shift in Consumer Behavior: Meeting the Challenges of Cooking in the Time of COVID-19
Since mid-March, as millions of Americans have hunkered down at home due to the coronavirus pandemic, Hartman research indicates that consumers have adapted…
Learn moreSustainability in Context: The Power of Purchase
Sustainability is shorthand for a complete moral system of cultural values, beliefs, and attitudes related to a sense of responsibility for the greater…
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