Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Sustainability 2025: Do Consumers Care?
As sustainability evolves from a buzzword into a cultural expectation of care, this report explores what consumers truly value, why these priorities matter…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
Do You Know the Top Foods and Beverages by Snacking Occasion Daypart?
Consumers snack on a wide variety of foods and beverages, including packaged products specifically purchased for snacking and items not originally intended…
Learn moreFrom Guernseys to Buttermilk — Local, Premium Dairy — Where Is It Headed?
Our Conversation With Dan Horan, Chief Executive Officer of Five Acre Farms The pandemic intensified interest in local products and food production because…
Learn moreAt Snack Times, Any Food or Drink Readily Available in the Home Is “Fair Game.”
The pandemic has significantly altered the current nature of snacking in America. At snack times at home, any food readily available inside the home is…
Learn moreThe Meaning of Health & Wellness in 2021: The Consumer Perspective Continues to Evolve
Americans’ understanding of what it means to be healthy and well has always been evolving as new scientific facts and societal orientation emerge.The…
Learn moreFunctional and Enhanced Beverage Trends
More than half of adult consumers (56%) use functional beverage solutions to treat or prevent a specific condition. The Hartman Group’s Functional…
Learn morePart Two — Accelerated, Altered or Accentuated: Food and Beverage Trends Driven by the Pandemic
From Grocery Shopping to Cooking to Snacking out of Distraction, the Pandemic Has Transformed Many Existing BehaviorsAs we noted in a prior “Part One”…
Learn moreAccelerated, Altered or Accentuated: Five Food and Beverage Trends Driven by the Pandemic — Part One
From Social Justice to New Modern Convenience and Functional Foods, the Pandemic Has Pushed Many Trends ForwardIn one way or another, the pandemic has…
Learn moreFood and Beverages Are Key Remedies Used to Address Current and Potential Future Health Conditions
The Hartman Group’s Health & Wellness syndicated research series has been tracking consumer attitudes, behaviors, aspirations, and challenges…
Learn moreCan Packaging Prevent Snaccidents? From Portion Control to Design to Sustainability, Packaging Is on the Consumer Radar
In snacks, taste, convenience, price, and brand are prominent, yet packaging is also an ongoing consideration.Our penchant for snacking has expanded dramatically…
Learn more