Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Claims and Cues 2026: Category Attribute Playbook
Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Latest content
Accelerated, Altered or Accentuated: Five Food and Beverage Trends Driven by the Pandemic — Part One
From Social Justice to New Modern Convenience and Functional Foods, the Pandemic Has Pushed Many Trends ForwardIn one way or another, the pandemic has…
Learn moreFood and Beverages Are Key Remedies Used to Address Current and Potential Future Health Conditions
The Hartman Group’s Health & Wellness syndicated research series has been tracking consumer attitudes, behaviors, aspirations, and challenges…
Learn moreCan Packaging Prevent Snaccidents? From Portion Control to Design to Sustainability, Packaging Is on the Consumer Radar
In snacks, taste, convenience, price, and brand are prominent, yet packaging is also an ongoing consideration.Our penchant for snacking has expanded dramatically…
Learn moreHow Have Private Brands Fared During the Pandemic?
The Hartman Group’s Food Sourcing in America report finds that private brands were already gaining traction, but the COVID-19 pandemic has created new…
Learn moreSnacking Can Be Fraught With Tension
With an array of motivations and needs, consumers inevitably are faced with tensions in their snacking as they weigh nutritional goals, specific health…
Learn moreDestination Wellness: New Challenges and Opportunities Await Food Retailers in 2021
With fully stocked shelves, safer shopping environments, and vaccines, will the goodwill and trust grocers earned in 2020 continue throughout 2021?By now, it’s…
Learn moreBrand Ambition: Food and Beverage Private Brands & Beyond
“Brand Ambition: Food and Beverage Private Brands & Beyond” report examines how trends in the American cultural landscape have affected the role…
Learn moreCOVID-19’s Impact on Eating Occasions by Daypart
While consumer participation in meal and snack occasions follows an established pattern, the basic rhythm of eating and drinking occasions across the day…
Learn moreConsumers and Convenience: Reevaluating Existing Concerns and New Trade-offs Due to COVID-19
Convenience is a key consideration for consumers when it comes to food and beverage choices, but what does convenience look like when a global pandemic…
Learn more