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Featured content

Claims & Cues 2026: Navigating Category Attributes

In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…

The impact of GLP-1s in an era of disruption

We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…

Live Q&A: Inside the Digital Food Culture Gap

This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…

Latest content

February 18, 2022 | Infographic

Ideas in Food 2022: Six Key Trends in Modern Food Culture

What’s on the Horizon in Food in 2022? This special trends report examines six key trends in consumer culture through the lens of leading-edge…

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February 16, 2022 | White Paper

Ideas in Food 2022

Six Key Trends in Modern Food CultureThis special trend report examines six key trends in consumer culture through the lens of leading-edge food and beverage…

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February 14, 2022 | Article

What’s Driving Consumer Demand for Organic Foods and Beverages?

Since 1996, The Hartman Group has been charting the consumer-driven organic and natural marketplace – find out where the market is going next in new…

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February 09, 2022 | Infographic

Close to the Consumer: Hartman by the Numbers.

Each year, we spend thousands of hours immersed in people’s lives. In 2021: We spent over 850 hours with consumers uncovering how they eat, live, shop…

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February 08, 2022 | Infographic

Organic & Natural 2022: Spotlight on Categories

When it comes to organic food and beverage purchases, consumer purchase criteria and expectations for quality shift depending on the category.     Consumers…

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February 04, 2022 | Webinar

At the Dining Table: American Meals and Cooking Report Highlights

Presented by: Laurie Demeritt, The Hartman Group’s CEO

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February 01, 2022 | Article

American Meals and Cooking Today: Cooks, Eaters and Denizens

Our new report, At the Dining Table: American Meals and Cooking, profiles three highly food-engaged groups of consumers and reveals opportunities for brands It…

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January 25, 2022 | Infographic

Regenerative Agriculture: What’s Next for the Organic and Natural Food and Beverage Market?

Consumer awareness of the sustainability challenges of modern agriculture is spreading, spurring them to consider alternatives. Regenerative agriculture…

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January 14, 2022 | Article

Authorities on consumers. Students of culture. Passionate about food.

The Hartman Group has spent over 30 years exploring how consumers eat, live, shop and use brands, products and services within the contexts of real life.…

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