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Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Latest content
Changing Role of Meals in America
Recent decades have seen a gradual erosion of American mealtime rituals. The Hartman Group’s Transformation of the American Meal report in 2017 found…
Learn morePrice Shocks for Food Culture: Is It Enough to Spur Brand Switching?
For consumers and businesses alike, headlines on rising food and beverage prices continue to underscore supply chain issues for food and beverage producers…
Learn moreAt the Dining Table 2021: American Meals and Cooking
“At the Dining Table 2021: American Meals and Cooking” takes stock of where two years of a national pandemic have left U.S. consumers amidst influences…
Learn moreMyths & Realities Behind the Plant-based Trend
Consumer interest in plant-focused products and diets is high—whether it’s for one meal, one month, or frames a long-term approach to eating. Not just…
Learn moreA Worldview on Sustainability: Findings From Hartman’s Health & Wellness Across the Globe Report
Consumers across the globe tend to be most optimistic about the future of their families and most pessimistic about the future of the planet. This relatively…
Learn moreHealthy Living Today and Weight Management: Consumers have a widespread desire to change body weight
As part of pandemic changes and due largely to a more sedentary shift to life at home, weight management continues to be a significant concern in the U.S.…
Learn moreThree Big Findings from Our Health & Wellness: Reimagining Well-being Amid COVID-19 Report
It took a pandemic to upend life as we know it, prompting Americans to rethink their notions around health & wellness aspirations and behaviors. Our…
Learn moreWe Really Should Talk. Your Consumers Are Telling Us Things You’ll Want to Know About Opportunities for Your Brands.
Consumers, however, are not innovators. They look to food and beverage companies to lead in innovation. They look to you to come up with the new products…
Learn moreChanges in How We Snack: Snacking, More So Than Meals, is Highly Vulnerable to Lifestyle Changes
Societal changes, and certainly global pandemics, affect each household differently, pushing their needs in different, sometimes divergent, directions.…
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