The Organic Trade Association (OTA) estimated total organic food and beverage sales of $56 billion in 2020, with a growth rate of over 12%. Per OTA, organic foods and beverages now represent approximately 6% of all U.S. food and beverage sales. 

Hartman Group research finds that 82% of consumers use organic food and beverages at least monthly with Millennials and those who are highly engaged in organic reporting higher usage frequency of organic. These trends point to a dynamic organic market within which distinctions, associations, and purchase motivations continue to change and vary, depending on consumer segment and age.

For over 20 years, The Hartman Group has been charting the consumer-driven organic and natural marketplace – find out where the market is going next in our upcoming syndicated study, Organic and Natural 2022.
More about the new study: Organic & Natural 2022, grounded in quantitative and qualitative primary research, offers a comprehensive consumer-centered perspective on the key topics, motivations, tensions, and drivers associated with the organic and natural marketplace both today and in the future. Download the Organic and Natural 2022 overview here.
Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times. Contact:
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