Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Latest content
Modern, Fun, Innovative and Adventurous: Private Label Brands Score on Name Brand Turf
Brands, in their effort to appeal to consumers, have always offered a reflection of the cultural landscape, and the American cultural landscape has changed…
Learn moreThe Importance of Climate Change When Shopping for Foods and Beverages
A key finding from The Hartman Group’s latest syndicated report, Sustainability 2021: Environment and Society in Focus shows that slightly more than…
Learn moreHartman/FMI Research Finds Halloween Trick-or-Treating Is Back
Hartman Group/FMI’s latest U.S. Grocery Shopping Trends Tracker research finds grocery shoppers are making their Halloween plans and 70% of consumers…
Learn morePlant-Based as a Reflection of Modern Wellness Culture
Along with the many pandemic-driven changes in lifestyle countless households and individuals have faced during the pandemic, one of the most significant…
Learn moreWhose Brand Is It?
While some shoppers can be quite savvy about private brands and lean on them consciously in their shopping choices, many simply do not think along the…
Learn moreSustainability Today: Consumers’ Call for Action Only Gets Louder — and More Urgent
Sustainability is one of today’s biggest business challenges and opportunities. The problems facing the planet and its global citizens have not…
Learn moreChanging Role of Meals and Cooking in America: Consumer as Chef
Early in the pandemic, it got pretty hot in the average household’s kitchen as consumers quarantined at home and fully engaged with a range of cooking…
Learn morePath to Purchase: The Role of Brand in Guiding Shoppers’ Choices. Report Highlights.
Presented by Laurie Demeritt, CEO, The Hartman Group
Learn moreWhat’s Next in Cooking and Meals?
Even though it’s likely a little hazy, we can all probably remember the big shifts that occurred in meal planning and cooking at the start of the pandemic:…
Learn more