Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

Behind-the-scenes of “Health & Wellness 2025”

Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…

Health & Wellness 2025: The Interplay of Vitality and Longevity

As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…

Value in an Environment of Uncertainty

While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…

Latest content

September 02, 2021 | Infographic

Fall 2021: Hope and Anxiety as Americans Return to School and the Office

The FMI-Hartman Group U.S. Grocery Shopper Trends Tracker: Back to School/Back to Office report reveals that as of early August 2021, parents expect a…

Learn more
August 31, 2021 | Article

Beyond Price: Private Brands Up the Ante to Drive Differentiation and Retailer Trust

In this past pandemic-challenged year and a half, we have witnessed the extraordinary empowerment of consumers in demanding brands—both name and…

Learn more
August 26, 2021 | Infographic

The Future of Brands: The Role That Private and Name Brands Can Play Is Up in the Air Now

Consumers are relying less on brands to guide their choices, and brands are searching for ways to build loyalty among increasingly discerning and fragmented…

Learn more
August 24, 2021 | Article

Trends Spotlight: Breaking Down the Sober Curious Movement in Alcohol Beverage Consumption

Prior to the pandemic, one of the biggest trends in the beverage landscape was a change in how consumers—particularly younger consumers—approach…

Learn more
August 23, 2021 | White Paper

Trends Spotlight: Sober Curious

This special report examines the evolving low/no-alcohol trend in consumer culture and the food and beverage market. It was researched and prepared by…

Learn more
August 19, 2021 | Infographic

By the Numbers: A Sample of What’s Inside The Hartman Group’s Redefining Normal Eating Occasions Report

In spring 2020, the beginning of the pandemic saw heavy impacts on American eating habits, including the occasion context, sourcing, and preparation. Mitigation…

Learn more
August 18, 2021 | Article

A Global, Consumer-Centric View of Health & Wellness Reveals Aspects Unique to Individual Countries—But Also Similarities

Despite cultural differences around the world, consumers display many similarities in approaches and attitudes to Health & Wellness, particularly during…

Learn more
August 17, 2021 | Article

Democratization of Health & Wellness? Consumers Look to Brands and Retailers for Help

From Cost to Retail Access, Low Socioeconomic Consumers Need Help to Create a More Inclusive and Democratized Health & Wellness Landscape. Much…

Learn more
August 12, 2021 | Infographic

Consumer Definition of Health & Wellness: A Global Perspective

What does health & wellness mean to consumers around the world? Our infographic depicts that “feeling good about oneself” ranks among the…

Learn more
Show