Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Meals 2026: From Structure to Flexibility
Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
"Modern Approaches to Eating 2022" Report Highlights
In this informative webinar, members from Hartman Group and M Booth will share key insights, implications and recommended communications for CPG food and…
Learn morePlant-Focused Eating – Insights from Our New Modern Approaches to Eating Report
Vegan, vegetarian or flexitarian? Our latest Hartman Group report Modern Approaches to Eating explores the wide range of consumer interpretations of “plant-based…
Learn moreConsumer vs. Restaurant – New Hartman Report Details the Challenges of Eating Out
Americans love to eat out, and yet our new report, Modern Approaches to Eating, details how restaurant offerings present challenges to individual…
Learn moreThe Cultural Context for Diets and Eating Approaches – Insights from our New Modern Approaches to Eating Report
Food is central to our lives, and how consumers choose to eat reflects their identity and values, shaped by culture. Our latest report, Modern Approaches…
Learn moreConsumer Trends in Defining Plant-Focused Eating – Findings from our New Modern Approaches to Eating Report
Vegan, Vegetarian or Flexitarian? Modern Approaches to Eating explores the wide range of consumer interpretations of “plant-based eating” and…
Learn moreUpdate: Inflation and Grocery Shopping Today – Currently Examined in New Hartman Study, "Food Sourcing in America 2022"
We are examining the topic of inflationary impacts and other emerging consumer considerations (e.g., ongoing pandemic food procurement, supply chain disruptions, global…
Learn moreInfographic Slide Show – Highlights from New Hartman Modern Approaches to Eating Report
Our slide show via Modern Approaches to Eating highlights the centrality of food to our lives: How consumers choose to eat reflects their identity and…
Learn moreTrends in Grocery Shopping Today – FMI and Hartman Group Resources
From hybrid grocery to the changing food shopping landscape, we profile recent insightful resources from FMI—The Food Industry Association (with research…
Learn moreNew Modern Approaches to Eating Report Sneak Peek: Rules of Eating and Our Complex Relationship with "Diet"
Trends in consumer motivations for diet and eating examined in upcoming Hartman Modern Approaches to Eating report.For over 20 years The Hartman Group…
Learn more