Gather around: Inside the growth potential of social eating occasions

Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs. Younger consumers are inherently more social in their eating habits, but as people age, their eating naturally becomes less social given the rhythm of adulting. However, there may be something unique about the socialization of our youngest generation that will make social eating a more enduring pattern as they mature. This white paper provides insight into need states on social eating occasions and how teens, in particular, are ideal targets for food and beverage brands that want to connect beyond functionality.