The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that Upcycling appeals to consumers as a smart and inventive way to reduce food waste. In addition to strategies implemented at home to reduce food waste, consumers are being exposed to more opportunities to purchase products made from foods that would otherwise go to waste. The concept of upcycling is gaining traction —both in and beyond food and beverage —as consumers view it as a win-win to reduce waste and provide lower-cost or novel products to enjoy. 
 
Order report: Sustainability 2021
 
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