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Sustainability 2025: Do Consumers Care?
As sustainability evolves from a buzzword into a cultural expectation of care, this report explores what consumers truly value, why these priorities matter…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
Redefining Normal: Spring 2021 Eating Occasions
This special report explores the context, needs and behaviors associated with eating and drinking occasions. It was researched and prepared by Hartman’s…
Learn moreHartman Group’s Syndicated Reports: Consumers, Culture, Categories, Trends and Inspiration
This week we feature our first three syndicated reports for 2021: Sustainability, Brand Ambition: Food and Beverage Private Brands and Beyond, and Health…
Learn moreUpdating Our Understanding of What It Means to Be a Cultural Brand
What is a cultural brand?We know what “cultural” means. We know what “brand” means. Put the two together, and you have a concept that, we believe, is…
Learn moreBrand’s BIG Role Shift
Data and insights from The Hartman Group’s Brand Ambition: Food and Beverage Private Brands & Beyondreport. Consumers no longer rely solely on…
Learn moreNew Frontiers of Premium Dairy — From Local to Grass-Fed and Organic
We Learn How Five Acre Farms and Maple Hill Creamery Are Hard at Work Crafting Premium Dairy ProductsOver the past several years, the dairy aisle has been…
Learn moreHealthy Living Today: Mental Health
Americans’ approach to health and wellness in 2021 reflects both longer-term trends and pandemic priorities. Notably, the desire for a balance between…
Learn moreFor Your Brand’s Consideration. What Motivates Today’s Shoppers to Try and Buy Food and Beverage Products?
Hartman Group report examines how trends in the American cultural landscape have affected the role brands play in consumers’ food lives and provides…
Learn moreHow Consumers Approach and Think About SNACKING Today
Snacking is a dynamic consumer behavior, with an array of approaches, dayparts, needs, attitudes, and words associated with the practice today. The Hartman…
Learn moreInsights Inspiring Thinking Big—and Boldly
Did you know that here at The Hartman Group we have a team dedicated to translating consumer behavior and food culture into strategic growth opportunities…
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