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Taste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha

Taste of Tomorrow: Navigating Food Through the Eyes of Gen Z and Gen Alpha 2023 deciphers the influences that mold Gen Z and Gen Apha consumers’ worldviews and food lives. We provide deep insights and actionable implications into Gen Z with a perspective on Gen Alpha to help companies across the food and beverage landscape cater to their future evolving needs and preferences.

Table of contents

  • Methodology
  • Executive Summary
  • Chapter 1: Landscape of the New Generations
  • Chapter 2: Introducing Gen Alpha
  • Chapter 3: Gen Z’s View of the World
  • Chapter 4: Eating Habits and Trends
  • Chapter 5: Dining Independence and Taste Exploration
  • Chapter 6: Shopping Behaviors and Routines
  • Chapter 7: Connections with Brands
  • Chapter 8: The Path Forward — Recommendations

What You Get:

  • Executive summary ​
  • Comprehensive 101-page report (PowerPoint and PDF) with in-depth, data-backed analysis​
  • Demographic data tables (Excel)​
  • Implications and recommendations

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Published December 2023

Price: $15,000