Unseasonably early holidays: A winning brand strategy?

Limited-time offers (LTOs) have become ubiquitous in the food and beverage industry, especially around the holidays. But have you noticed that these festive promotions are creeping into retail stores earlier than ever before? LTOs are arriving earlier, lasting longer, and there are more options than ever before. Consumers, and even some retailers, have mixed feelings about it.
We take a critical look at this phenomenon in this new white paper, examining both consumer and industry perspectives to answer the question: Are we approaching a cultural breaking point with holiday promotions? Readers will gain a deeper understanding of how macro trends are shaping consumer perceptions around the holidays, plus implications for brands seeking to form mindful, long-term connections with consumers.
Publication date: October 2023
14 pages

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