Half of Gen Z consumers say they crave more meals with unique flavors or different cuisines. And while they are more exposed to diverse food and beverage options than any generation before them, exploring new and different cuisines isn’t the only way Gen Z arrives at an enjoyable meal.

This simple recipe offers insight into some of their distinct preferences:

Even the best recipes can fail without proper execution. On top of deep insights, we’ll offer practical tips and strategic recommendations for connecting with these consumers in our Q4 report, Taste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha.

What secret ingredient can your brand add to the mix?

Click to view full infographic