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Snacking 2026: Balancing Purpose and Pleasure
Snacking has evolved into a lifestyle, with American consumers exhibiting diverse and dynamic eating patterns that vary significantly between individuals…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
Health benefits: Seeking energy, immunity and beyond
Our new report, Health Benefits 2024, will build on over 20 years of health and wellness insights to provide a fresh perspective on consumer attitudes, priorities…
Learn moreBalancing snacking needs across generations
As family dynamics evolve in the U.S., so do the challenges of satisfying everyone's snack cravings: from kids to adults to grandparents. The modern kitchen…
Learn moreThe Case for Cultural Demand Forecasting
How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…
Learn moreInnovative adventures: Trusting the ideation process
Innovation projects can be both invigorating and daunting. Effective ideation helps you get from point A to point B…with purposeful stops and detours…
Learn moreRaising the bar(n): Organic standards and animal welfare
For years, consumers’ definition of “organic” has not completely aligned with USDA Organic certification standards. Animal welfare is a particular…
Learn morePreview: 2025 syndicated report lineup
Anticipating which trends will dominate the food and beverage industry in the coming years is crucial to staying relevant. However, it’s equally important…
Learn moreInside key findings from “Future of Snacking 2024”
“Future of Snacking 2024: Balancing Intent with Indulgence” examines the ever-shapeshifting snacking occasion. This free, 20-minute webinar shares…
Learn moreUnderstanding organic needs
The future of the organic industry is still unfolding, and many food and beverage businesses are eager to know what will matter to consumers in this new…
Learn moreThe art and science of “quick qual”
Ethnographic research is part of our DNA at Hartman Group, so naturally, we have a soft spot for projects that warrant robust qualitative work. However, we…
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