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Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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Global health and wellness: A case study for business innovation
There are few trends more perennial than the global focus on being well. Perhaps it’s no surprise that business leaders continue to search for new…
Learn moreBeverage Category Snapshots
Are you puzzled by shifting trends in your category’s consumption, occasions, and target consumer? Are internal stakeholders driving you crazy with…
Learn more7 key needs driving Gen Z’s food choices
Gen Z is flying through formative life stages with unparalleled access to information, technology and global culture, shaping them into some of the most…
Learn moreConsumers don’t trust companies when it comes to sustainability…And here’s what to do about it.
If you’ve been following our conversations around sustainability in the last few months (or years, really), you’ve heard us talk at length about the…
Learn moreSustainability 2023: Making Things Personal
“Sustainability 2023: Making Things Personal” builds on Hartman Group’s decades-long sustainability research to offer food and beverage companies…
Learn moreInterest vs. Understanding
Consumers want companies to make business decisions with the environment and social impacts in mind. However, their familiarity with corporate ESG efforts…
Learn moreMastering convenience: How restaurants can cater to busy lives
Kids are back in school, adults are navigating return-to-office mandates, and life just feels busy right now. When the pressure of hectic schedules brings…
Learn moreFresh…for free? Inside Gen Z’s food ideals
Modern food culture has instilled several core values in Gen Z, including the importance of fresh, less processed foods and beverages. These young consumers…
Learn moreSustainability nomenclature gets nuanced
Diverse life experiences lead consumers to approach sustainability through a personal lens. They’re also using more words to describe “sustainability,”…
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