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Claims and Cues 2026: Category Attribute Playbook
Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Latest content
Future of supplements: Thoughts on a changing landscape
Earlier this month, our analysts began fielding our Health Benefits 2024 study to uncover how today’s consumer leverages foods, beverages and supplements…
Learn moreKey insights from “Beyond Organic 2024”
"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…
Learn moreInsights under the hood
There’s no substitute for going straight to the source for insights, which is why engaging directly with consumers has always been the hallmark of…
Learn moreEating & Drinking Occasions Landscape: At-Home vs. Away-From-Home Occasions
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult…
Learn moreAt-home vs. away-from-home eating occasion insights
76% of eating and drinking occasions take place at home, where consumers tend to crave comfort: a familiar taste, something that’s easy to eat or something…
Learn moreIsn’t that (spicy) sweet? Trends in frozen treats
Here in Washington State, we have a running joke that summer doesn’t actually start until July 5th. And while our Independence Day cookouts are often…
Learn moreNew report published: “Beyond Organic 2024”
“Organic to me means something. It's a label that has a definition and that has some standards that seemingly have to be maintained. I know that certain…
Learn moreBeyond Organic 2024: Expanding Distinctions in Food & Beverage
“Beyond Organic: Expanding Distinctions in Food & Beverage” equips readers with actionable insights to navigate where organic adds value, where…
Learn moreStrategic consulting: On demand
Spontaneous requests can be stressful. Even a simple question can spawn a host of other questions: When do you need an answer? Do you have the right internal…
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