Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

Food and Technology 2026: The Digital Food Culture Gap

Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a…

Gather around: Inside the growth potential of social eating occasions

Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…

Behind the scenes of "Sustainability 2025: Do Consumers Care?"

Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…

Latest content

August 15, 2024 | Report

Eating & Drinking Occasions Landscape: Meal vs. Snack Occasions

Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult…

Learn more
August 13, 2024 | Article

Meal vs. snack occasion insights

We all know the feeling of adding an irresistible snack to your cart in the checkout line, or mindlessly grabbing something to nibble on while you make…

Learn more
August 12, 2024 | Article

On-trend innovations in the season of routine

August through October is what we like to call “the season of routine”: vacations wrap up, kids are back out of the house and the need to juggle packed…

Learn more
August 05, 2024 | Infographic

Inside the organic halo

As the organic movement has evolved, the USDA Organic certification has become a halo for safe, wholesome and responsibly produced food. However, consumers'…

Learn more
July 29, 2024 | White Paper

Future of Supplements: Thoughts on a Changing Landscape

Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…

Learn more
July 29, 2024 | Article

Future of supplements: Thoughts on a changing landscape

Earlier this month, our analysts began fielding our Health Benefits 2024 study to uncover how today’s consumer leverages foods, beverages and supplements…

Learn more
July 26, 2024 | Webinar

Key insights from “Beyond Organic 2024”

"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…

Learn more
July 22, 2024 | Infographic

Insights under the hood

There’s no substitute for going straight to the source for insights, which is why engaging directly with consumers has always been the hallmark of…

Learn more
July 15, 2024 | Report

Eating & Drinking Occasions Landscape: At-Home vs. Away-From-Home Occasions

Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult…

Learn more
Show