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Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
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The art and science of “quick qual”
Ethnographic research is part of our DNA at Hartman Group, so naturally, we have a soft spot for projects that warrant robust qualitative work. However, we…
Learn moreIndustry news: All aboard the spicy snack train
Flavor preferences are heating up, and brands are leaning in. PepsiCo recently made headlines for establishing Flamin’ Hot as a distinct brand within…
Learn moreFuture of Snacking 2024: Balancing Intent with Indulgence
“Future of Snacking 2024” provides deeper understanding of where and why consumers make tradeoffs in their snack choices, which considerations are…
Learn moreNew report published: “Future of Snacking 2024”
After spending the last two months analyzing consumer snacking habits, needs and preferences, we’re excited to announce that Future of Snacking 2024:…
Learn moreStrategic risk-taking in the Organic/Natural space
Bold ambitions often come with a side of risk. Making strategic moves like launching a new product in a highly competitive category are inherently challenging, but…
Learn moreAsk the experts: What’s next for organic?
In this virtual live discussion, Laurie Demeritt and Melissa Abbott shared preliminary insights into audience questions on the organic industry, offered…
Learn moreAppetite for innovation
With hundreds of new innovations hitting the market every day, consumer demand for new foods and beverages is seemingly endless. In reality, 90% of new…
Learn moreSettling into a new era: Inside the latest eating & drinking occasions data
There has been a fundamental shift in the landscape of eating as consumers have “settled in” to life post-pandemic; but the equilibrium is different…
Learn moreFrom cravings to conscious choices: The future of healthy snacking
Snacks today are much more than fillers between meals: they’re an expression of personal goals and values in our fast-paced, health-conscious world.…
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