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Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Brand Landscape 2026: Trust and Value
Private brands have spent years closing the gap with national brands, reshaping both the competitive landscape and consumer expectations. "Brand Landscape…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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The Case for Cultural Demand Forecasting
How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…
Learn moreInnovative adventures: Trusting the ideation process
Innovation projects can be both invigorating and daunting. Effective ideation helps you get from point A to point B…with purposeful stops and detours…
Learn moreRaising the bar(n): Organic standards and animal welfare
For years, consumers’ definition of “organic” has not completely aligned with USDA Organic certification standards. Animal welfare is a particular…
Learn morePreview: 2025 syndicated report lineup
Anticipating which trends will dominate the food and beverage industry in the coming years is crucial to staying relevant. However, it’s equally important…
Learn moreInside key findings from “Future of Snacking 2024”
“Future of Snacking 2024: Balancing Intent with Indulgence” examines the ever-shapeshifting snacking occasion. This free, 20-minute webinar shares…
Learn moreUnderstanding organic needs
The future of the organic industry is still unfolding, and many food and beverage businesses are eager to know what will matter to consumers in this new…
Learn moreThe art and science of “quick qual”
Ethnographic research is part of our DNA at Hartman Group, so naturally, we have a soft spot for projects that warrant robust qualitative work. However, we…
Learn moreIndustry news: All aboard the spicy snack train
Flavor preferences are heating up, and brands are leaning in. PepsiCo recently made headlines for establishing Flamin’ Hot as a distinct brand within…
Learn moreFuture of Snacking 2024: Balancing Intent with Indulgence
“Future of Snacking 2024” provides deeper understanding of where and why consumers make tradeoffs in their snack choices, which considerations are…
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