Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

Modern macronutrients: A strategic guide to ingredient opportunities

The way consumers think about nutrition labels is changing fast.  In our latest white paper, we explore how shifting health priorities, diverse cultural…

Behind-the-scenes of “Health & Wellness 2025”

Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…

Health & Wellness 2025: The Interplay of Vitality and Longevity

As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…

Latest content

May 29, 2023 | Article

New study underway: Sustainability & Transparency 2023

The definition of “sustainability” has expanded exponentially in recent years. A term that once simply signified humans’ use of natural…

Learn more
May 25, 2023 | Infographic

The ever-expanding definition of value

New research from FMI, The Food Industry Association, and The Hartman Group reveals that grocery shoppers no longer view “good value” as purely…

Learn more
May 21, 2023 | Infographic

Preview: Hartman Group 2024 Syndicated Study Lineup

What’s next for the food and beverage industry in 2024? Our next year of research will keep you on the cutting edge of food culture, from the world…

Learn more
May 15, 2023 | Infographic

Drink as I aspire, not as I do!

Parenting is fraught with challenges, and encouraging a healthy diet for one’s kids is certainly among them. The adage, “Do as I say, not as…

Learn more
May 11, 2023 | Webinar

Opportunities For Products Made With Protein From Fermentation

The webinar shares highlights from primary qualitative and quantitative research conducted by Hartman Group and sponsored by Perfect Day and Cargill, which…

Learn more
May 08, 2023 | Article

Gut Check: A new soda occasion?

A recent CNBC article reports Olipop’s sales are soaring and that beverage giants, Coca-Cola and PepsiCo, are interested in the brand. The probiotic…

Learn more
April 27, 2023 | Webinar

"Health and Wellness 2023: The Great Wellness Reset" Report Highlights

Did you know that only 29% of consumers would rather use medicine to manage a health issue than change diet or lifestyle, yet 41% report taking prescription…

Learn more
April 24, 2023 | Article

Pets and Wellness: Ruff, ruff, meow!

Health and wellness is no longer just about, or for, humans. As wellness has become a holistic construct incorporating physical health, social health, and…

Learn more
April 18, 2023 | Infographic

Mass maintains grocery growth

Just released research conducted by FMI, The Food Industry Association, and The Hartman Group confirms the Grocery channel continues to lose consumers…

Learn more
Show