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Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
Sustainability nomenclature gets nuanced
Diverse life experiences lead consumers to approach sustainability through a personal lens. They’re also using more words to describe “sustainability,”…
Learn moreNew study: Understanding Gen Z and Alpha’s food lives
Looking up information in books? Ew. Talking on the phone instead of texting? Big yikes. Dial-up internet? As the kids would say… “We don’t…
Learn moreNavigating trends: an art, not just a science
Our culture is changing faster than ever, and bridging the domains of consumer insights, strategy, and innovation has become a critically important challenge.…
Learn moreSigns, Codes & Trends: How semiotics can align your brand with culture
Consumers are increasingly influenced by (and influencing) the unpredictable currents of culture, politics, identity, economics and entertainment. To fully…
Learn moreCross-category hydration
56% of all beverage occasions feature hydration as a core need state, whether consumers are seeking to quench their thirst, rehydrate, or both. So which…
Learn morePlanning for 2024: What’s next in food culture
Change, so it seems, is one of the few constants across our industry. In 2023, we’ve seen seismic shifts across the food and beverage landscape: How…
Learn moreGuilty pleasures: The balance between indulgence and wellness
The summer months bring many opportunities to treat ourselves: backyard cookouts; frozen novelties; celebrations with friends. For many consumers, a healthy…
Learn more"Modern Beverage Culture 2023" Report Highlights
Consumers are leveling up their beverage choices — and their expectations. Nearly half of all consumers consider health-related attributes like simple…
Learn moreUnwrapping occasion priorities: The final layer of beverage decisions
In today’s marketplace, it’s downright silly to think that any food or beverage choice is shaped by demographics alone. By now, you’ve…
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