Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
Functional Food & Beverage 2020 Report Highlights
The Functional Food & Beverage 2020 Report Highlights webinar provides insights from the report on topic areas that include: functionality in context, consumer…
Learn moreCOVID-19 and New Modern Convenience
What does convenience look like when a global pandemic throws normal schedules and routines into disarray? The desire for convenience is a key trend…
Learn moreCOVID-19 and New Modern Convenience
Convenience is a key consideration for consumers when it comes to food and beverage choices, but what does convenience look like when a global pandemic…
Learn moreHartman Eating Occasions Compass: Powerful Database and Analytics Tool
Understanding consumer needs and behaviors through the lens of eating and drinking occasions can help uncover market opportunities. The Hartman Group’s…
Learn moreIt’s a Brave New World — Where Is Our Food-Obsessed Culture Headed?
Understanding the Why Behind Food Culture: Our Interview With Eve Turow-Paul, Author of the Newly Released Book “Hungry: Avocado Toast, Instagram Influencers, and…
Learn moreIn the Time of COVID-19, Shoppers Continue to Rely on Online Channels
Whether shoppers remain fearful of getting sick or have simply settled into online shopping, one-half say they shop online at least occasionally, and they…
Learn moreThe Big Shift in Consumer Behavior: Meeting the Challenges of Cooking in the Time of COVID-19
Since mid-March, as millions of Americans have hunkered down at home due to the coronavirus pandemic, Hartman research indicates that consumers have adapted…
Learn moreSustainability in Context: The Power of Purchase
Sustainability is shorthand for a complete moral system of cultural values, beliefs, and attitudes related to a sense of responsibility for the greater…
Learn moreHartman’s COVID-19’s Impact on Eating Report Highlights
Hartman’s COVID-19’s Impact on Eating Report Highlights
Learn more