Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Meals 2026: Occasions, Needs and Constraints
Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 will provide a systematic view…
The Practical Future of Food Tech
In recent years, the digital food landscape has focused largely on novelty and inspiration: helping consumers discover new products, recipes and trends.…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
COVID-19’s Impacts on Food Shopping: How We “Source” Today
In years past, Hartman Group reports on consumer grocery shopping behavior (for example, Food Shopping in America 2017) nearly always had the word "shopping"…
Learn moreCelebrating Thanksgiving During COVID-19: Highlights From Most Recent FMI U.S. Grocery Shopper Trends COVID-19 Tracker Report
Thanksgiving will be a little different this year: As found in FMI’s ninth U.S. Grocery Shopper Trends COVID-19 Tracker (research conducted by The Hartman…
Learn moreWhere Is Snacking Culture Headed During a Pandemic?
How Americans eat is a fascinating topic and highly reflective of a changing food culture, one key part of which has been our changing views and behaviors…
Learn moreGen Z Adults: Normal Aspirations, Extraordinary Context
Young adults have long loved to eat out in restaurants – and Gen Z today are returning to this normal. Compared to spring 2020 (the early days of the…
Learn moreHappy Holidays? Consumer Optimism and Realism Collide in the Era of COVID-19
What are consumers thinking when it comes to celebrating the holidays during the pandemic? Consumers often approach the holidays with mixed emotions, and…
Learn moreConsumers Baking Up a Storm: Our Conversation With Karen Colberg, Co-CEO of King Arthur Baking
Not long ago, at the height of COVID-19’s impact, consumers were sheltering in place at home, and while we were busy tracking visible changes in grocery…
Learn moreThe Big Shift to Cooking
Forced to shelter in place by COVID-19, Americans are spending significantly more time at home – and in their kitchens – than usual.When asked in April…
Learn moreHealth & Wellness: Reimagining Well-being Amid COVID-19
“Health & Wellness 2021: Reimagining Well-being Amid COVID-19” updates Hartman’s perspective on the American health and wellness landscape…
Learn moreNew Modern Convenience: Flexible
While accessibility is still a part of modern convenience, in the context of the pandemic and shifting needs, flexible convenience enables consumers to…
Learn more