Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
Tapping Into Personalized Nutrition: Consumer Demand for Protein-Fortified Beverages
Food and beverages have been the traditional avenues through which consumers have approached daily healthy living. Consumer priorities in food and beverages…
Learn moreCOVID-19: With Limited Ingredients and a Surplus of Time, Home Cooks Are Learning to Improvise Like Never Before
Rapidly shifting routines and habits around meal preparation and eating are helping consumers feel more empowered. With health and government officials…
Learn moreReports That Go Hand in Hand
It’s one of the best things about The Hartman Group’s signature syndicated reports: you can’t have one without another. Each report is packed with…
Learn moreHow Many Consumers Buy Plant-Based Milk Alternatives?
Plant-based milks have turned “milk” into a personalized beverage rather than one shared within the household. Consumers often rotate among plant-based…
Learn moreOrganic Private Label Brands
Consumers value organic and natural private label brands for their broad availability, quality associations, and lower price points. Buy report: Organic…
Learn moreExploring the Diversity of American Foodways Report Overview
Understanding How Cultural Diversity Influences Food Choices.
Learn moreHow Disruptive Has the COVID-19 Outbreak Been to Consumers’ Lives?
American consumers express a high degree of concern about the ongoing novel coronavirus pandemic. To assess the impact of COVID-19 on U.S. grocery shopper…
Learn moreShoppers Praise Grocers’ Response to COVID-19 Pandemic
U.S. grocery shoppers are highly concerned about the coronavirus pandemic. The Hartman Group/FMI U.S. Grocery Shopper Trends COVID-19 Tracker report from…
Learn moreMaking Meals Better: Sources of Inspiration for Meal Planning and Cooking
During these long days of staying at home, meal planning and cooking take center stage. In this video infographic, we bring findings to life from our Transformation…
Learn more