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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
What New Cooking Habits Have Americans Developed During COVID-19?
In the nationwide response to the COVID-19 health crisis, lives and lifestyles have been dramatically altered as consumers faced the realities of the moment…
Learn moreOrganic Today: Trust in the USDA Organic Seal
Seals and certifications act as shortcuts for consumers to increase their confidence in purchases without needing to search as much for outside information…
Learn moreThe Culture of Organic Today: Who Buys Organic and Why
Our minds are preoccupied with the impact of COVID-19 on how we live and work — and understandably so. But in the midst of the novel coronavirus…
Learn moreHartman Group’s Organic and Beyond 2020 Report Highlights
Organic remains one of the most prominent and significant markers of quality in foods and beverages in the U.S. today. In recent years, we have witnessed…
Learn moreFood Sourcing in America July/August 2020
“Food Sourcing in America, July/August 2020 “ takes an in-depth look at these changes to help food industry professionals understand the current landscape…
Learn moreSustainability in Everyday Life: Plastic and Packaging Waste
Consumers are keen to better align their actions with their aspirations — particularly in areas related to impacts from their consumption of material…
Learn moreThree Findings From Hartman/FMI U.S. Grocery Shopper Trends COVID-19 Tracker Report (Apr. 29-May 10, 2020)
From the outset, it was evident that the coronavirus pandemic would not be a short-lived event. It has profoundly changed our world — and continues…
Learn moreSpotlight on Recent Immigrants: Influences of Cultural Background on Cooking and Eating
Currently, 1 in 4 U.S. residents is either a 1st- or 2nd-generation immigrant; that is, either born elsewhere or with at least one parent born elsewhere.…
Learn moreA Timeline of Organic Usage: 2000 to 2020
Since 1996, The Hartman Group has been at the leading edge of tracking the evolution of U.S. consumers through their ever-expanding exploration of organic…
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