Eating & Drinking Occasions Landscape 2025: Modern Needs & Sourcing Strategies
Hartman Group’s Eating & Drinking Occasions Landscape 2025 report provides an in-depth look into how American adults eat and drink today relative to 2024 and over the past 7 years. The report highlights key differences between select demographic groups and dayparts. New in 2025, we include a spotlight on decision and acquisition time frames, identifying and describing four key approaches that are trended over time.
As with all Hartman Group’s annual occasion reports, you’ll learn about key differences between select demographic groups and dayparts, while also getting an in-depth look into each of the eight dayparts: early morning snack, breakfast, morning snack, lunch, afternoon snack, dinner, after dinner snack and late-night meal/snack. The report concludes with key takeaways and recommendations for food and beverage companies, including CPG brands, retailers and food service establishments.
Published February 2026 | Report length: 91 pages | U.S. market coverage
Report (PowerPoint and PDF)
- Hartman’s Compass Eating & Drinking Occasions Database is a comprehensive database on American eating patterns, grounded in a complete enumeration of past-24-hour eating occasions
- Fielded as 3 annual waves (spring, summer and fall 2025) among U.S. adults aged 18-74, nationally representative sample (balanced by age, gender, region, education, income, number of children, and race/ethnicity)
- Including 7 years of trended data (2019-2025)
- Methodology & Introduction
- Eating Across the Day
- Occasion Context
- Consumer Needs
- Decision & Acquisition Time Frames
- Restaurant Sourcing
- Cooking & Cuisine
- Daypart Dashboards
- Top 10 Takeaways & Recommendations
- Comprehensive insights on 2025 eating and drinking occasions, including key differences between generations and dayparts
- Spotlight on four distinct decision and acquisition approaches: proactive planning, just in time, planned spontaneity and spur-of-the-moment
- Dashboards (4 slides each) for each of the 8 eating occasions dayparts: early-morning snack, breakfast, mid-morning snack, lunch, afternoon snack, dinner, after-dinner snack, and late-night meal/snack
- Key takeaways and thought starters for innovation
