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Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
What New Cooking Habits Have Americans Developed During COVID-19?
In the nationwide response to the COVID-19 health crisis, lives and lifestyles have been dramatically altered as consumers faced the realities of the moment…
Learn moreOrganic Today: Trust in the USDA Organic Seal
Seals and certifications act as shortcuts for consumers to increase their confidence in purchases without needing to search as much for outside information…
Learn moreThe Culture of Organic Today: Who Buys Organic and Why
Our minds are preoccupied with the impact of COVID-19 on how we live and work — and understandably so. But in the midst of the novel coronavirus pandemic, consumers…
Learn moreHartman Group’s Organic and Beyond 2020 Report Highlights
Organic remains one of the most prominent and significant markers of quality in foods and beverages in the U.S. today. In recent years, we have witnessed…
Learn moreFood Sourcing in America July/August 2020
“Food Sourcing in America, July/August 2020 “ takes an in-depth look at these changes to help food industry professionals understand the current landscape…
Learn moreSustainability in Everyday Life: Plastic and Packaging Waste
Consumers are keen to better align their actions with their aspirations — particularly in areas related to impacts from their consumption of material…
Learn moreThree Findings From Hartman/FMI U.S. Grocery Shopper Trends COVID-19 Tracker Report (Apr. 29-May 10, 2020)
From the outset, it was evident that the coronavirus pandemic would not be a short-lived event. It has profoundly changed our world — and continues to…
Learn moreSpotlight on Recent Immigrants: Influences of Cultural Background on Cooking and Eating
Currently, 1 in 4 U.S. residents is either a 1st- or 2nd-generation immigrant; that is, either born elsewhere or with at least one parent born elsewhere.…
Learn moreA Timeline of Organic Usage: 2000 to 2020
Since 1996, The Hartman Group has been at the leading edge of tracking the evolution of U.S. consumers through their ever-expanding exploration of organic…
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