Happy Holidays? Consumer Optimism and Realism Collide in the Era of COVID-19

What are consumers thinking when it comes to celebrating the holidays during the pandemic?
Consumers often approach the holidays with mixed emotions, and this year is no different, yet in one very important way it is: Typically, the holidays are a time of togetherness, but during the COVID-19 pandemic, togetherness can pose serious risks. Recent Hartman Group research with consumers revealed the majority of consumers are still very or extremely concerned about the threats posed by COVID-19 as it pertains to themselves and their family.

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