Snacking 2026: Balancing Purpose and Pleasure

Snacking has evolved into a lifestyle, with American consumers exhibiting diverse and dynamic eating patterns that vary significantly between individuals and fluctuate from day to day. The latest installment of our longstanding research series, Snacking 2026 reveals how shifting consumer behaviors and evolving priorities are reshaping snack culture, from health-forward choices to demand for personalization and the impact of macroeconomic forces.