Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
Sustainability Today: Carbon Neutral
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that consumers are becoming increasingly savvy about regulation…
Learn moreThanksgiving and the Holidays Ahead: COVID-19 and Adjusting to Disruption
COVID-19 continues to disrupt Thanksgiving and holiday plans but to a lesser extent than in 2020Last year at this time, as we moved out of some of the…
Learn moreTop-Tier Considerations When Choosing Which Food and Beverage Products to Buy
The Hartman Group’s Brand Ambition: Food and Beverage Brands & Beyond report finds that consumers consider taste, price and quality as the first-tier…
Learn moreHealth & Wellness Worldview: Consumer Insights from Six Countries
Prior to the global spread of COVID-19, health & wellness was already a top priority for many consumers. While the pandemic has certainly been a key…
Learn moreHow Sweet It Is: Our Complex Relationship with Sugar and Sweeteners
Despite allowances for indulgence in a stressful year, our Health & Wellness: Reimagining Well-being Amid COVID-19 report finds that excess sugar concerns…
Learn moreRecycling (and Packaging) as a Proxy for Sustainability—the Consumer Perspective
As profiled in our latest report, Sustainability 2021: Environment and Society in Focus, we asked consumers to weigh in on a wide range of sustainability…
Learn moreA Return to the Joy of Cooking?
The Hartman Group’s previous foodways studies have shown that, despite reporting about the decline of cooking and the resurgence of dining out, Americans…
Learn moreHow Much Do You Really Know About The Hartman Group? Hint: We’re so Much More Than a Newsletter and Infographics
While many of you may have come to know us through our newsletter articles and infographics, there is perhaps so very much more to know about us that you’ve…
Learn moreSustainability Today: The Opportunity Gap
While consumer understanding of sustainability is growing, consumers still struggle to name a sustainable product or identify a sustainable company. The…
Learn more