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Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Latest content
New Study: Modern Approaches to Eating 2022
Plant-based, keto, vegan: Find out why consumers continue to experiment with modern approaches to eating. While the past two years have spotlighted…
Learn moreShifting Food Habits & Routines: 2021 Eating Occasions
This free special report explores the context, needs and behaviors associated with eating and drinking occasions. Utilizing Hartman Group’s proprietary…
Learn moreNew Study: Modern Approaches to Eating 2022
Plant-based, keto, vegan: Find out why consumers continue to experiment with modern approaches to eating. While the past two years have spotlighted…
Learn moreIdeas in Food 2022: Six Key Trends in Modern Food Culture
What’s on the Horizon in Food in 2022? This special trends report examines six key trends in consumer culture through the lens of leading-edge…
Learn moreIdeas in Food 2022
Six Key Trends in Modern Food CultureThis special trend report examines six key trends in consumer culture through the lens of leading-edge food and beverage…
Learn moreWhat’s Driving Consumer Demand for Organic Foods and Beverages?
Since 1996, The Hartman Group has been charting the consumer-driven organic and natural marketplace – find out where the market is going next in new…
Learn moreClose to the Consumer: Hartman by the Numbers.
Each year, we spend thousands of hours immersed in people’s lives. In 2021: We spent over 850 hours with consumers uncovering how they eat, live, shop…
Learn moreOrganic & Natural 2022: Spotlight on Categories
When it comes to organic food and beverage purchases, consumer purchase criteria and expectations for quality shift depending on the category. Consumers…
Learn moreAt the Dining Table: American Meals and Cooking Report Highlights
Presented by: Laurie Demeritt, The Hartman Group’s CEO
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