Close to the Consumer: Hartman by the Numbers.
Each year, we spend thousands of hours immersed in people’s lives.
In 2021:
We spent over 850 hours with consumers uncovering how they eat, live, shop and use brands, products and services within the contexts of real life.
We employ an assortment of qualitative techniques and tools tailored to the business objectives at hand. From more traditional in-person in-depth interviews and focus groups to immersive ethnographic exploration via dynamic digital platforms, we capture consumer behavior as it happens and bring insights to life.
We captured over 14,000 adult eating and drinking occasions in our proprietary Compass Eating Occasions Database.
Hartman Compass captures a unified, consumer culture- and consumption-centric picture of food occasions across the entirety of eating including daypart, location, social composition, and need states, as well as items consumed and broadly when/where items were acquired. The resulting foundational insights about the basics of eating and drinking in America reveal category and brand dynamics and inform opportunities.
We surveyed over 40,000 consumers as part of our syndicated and custom studies. Hartman Group’s quantitative research engagements are custom designed to be efficient, relevant and extendable. Our quantitative capabilities run the gamut from attitudes and usage studies to consumer and occasion-based segmentations. Through online surveys of nationally representative sample sizes and quotas to meet client demographic group needs, we track shifts in consumer demographics, opinions, behaviors, usage, and shopping/purchasing patterns to understand trends, uncover marketing and branding strategies and identify growth opportunities.
To learn more: Hartman Group Capabilities & Services
In 2021:
We spent over 850 hours with consumers uncovering how they eat, live, shop and use brands, products and services within the contexts of real life.
We employ an assortment of qualitative techniques and tools tailored to the business objectives at hand. From more traditional in-person in-depth interviews and focus groups to immersive ethnographic exploration via dynamic digital platforms, we capture consumer behavior as it happens and bring insights to life.
We captured over 14,000 adult eating and drinking occasions in our proprietary Compass Eating Occasions Database.
Hartman Compass captures a unified, consumer culture- and consumption-centric picture of food occasions across the entirety of eating including daypart, location, social composition, and need states, as well as items consumed and broadly when/where items were acquired. The resulting foundational insights about the basics of eating and drinking in America reveal category and brand dynamics and inform opportunities.
We surveyed over 40,000 consumers as part of our syndicated and custom studies. Hartman Group’s quantitative research engagements are custom designed to be efficient, relevant and extendable. Our quantitative capabilities run the gamut from attitudes and usage studies to consumer and occasion-based segmentations. Through online surveys of nationally representative sample sizes and quotas to meet client demographic group needs, we track shifts in consumer demographics, opinions, behaviors, usage, and shopping/purchasing patterns to understand trends, uncover marketing and branding strategies and identify growth opportunities.
To learn more: Hartman Group Capabilities & Services
If you’re looking for ways to unlock your growth potential, we’d love to help. To begin the conversation, please contact Shelley Balanko, Ph.D., Senior Vice President: shelley@hartman-group.com.