Six Key Trends in Modern Food Culture

This special trend report examines six key trends in consumer culture through the lens of leading-edge food and beverage marketplace examples. It was researched and prepared by Hartman’s Retainer Services team and provides the unique approach our analysts take in forecasting resonant trends through cultural changes occurring in the US.
About Ideas in Food 2022
To demonstrate how these six key trends are playing out, Hartman analysts explored how cues, claims and brand narratives are being leveraged to connect with the evolving consumer. By highlighting resonant product attributes, we’ve identified areas that represent table stakes claims for current significance as well as differentiator claims for brands to consider for future growth.

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