Interest vs. Understanding
Consumers want companies to make business decisions with the environment and social impacts in mind. However, their familiarity with corporate ESG efforts does not match the degree of importance they place on companies acting with these principles in mind.
This is a strong indication that consumers are not linking the acronym to corporate sustainability action. Learn how to create sustainability messaging that resonates with consumers in our new report that will be released at the end of September: Sustainability & Transparency 2023.