The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
Understanding Consumers’ Desire for More Transparency
Consumers increasingly want authentic and all-encompassing transparency about food and beverage sourcing and production.
While the trade media is fixated on reporting on the meteoric growth of plant-based foods, here at The Hartman Group we’re looking under the hood. And what we see is a paradox consumers are wrestling with: benefits versus values.
How does cultural change impact how brands express themselves? One way is visually through typography. Typography is an important part of how brands convey their personality and what they stand for to consumers.