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Podcast

The Insatiable Appetite

The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.


Episode 8

Why Product Narrative Matters

Hear how and why narratives connect with shoppers’ and consumers’ evolving priorities and higher expectations that they bring to purchase decisions and eating and drinking.


Podcast Library