Episode 80
As we discussed in our post-Super Bowl podcast a year ago, food and beverage brands play a big role in the game day ad strategy . On this episode, in this very different year of COVID-19, we reflect on this year’s ads.
Podcast
The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
Episode 81
Super Bowl Meets Super Healthy — Will Consumers Want to Be Like Tom (Brady)?
Tom Brady's focus on performance derived from both diet and mental acuity has earned him yet another Super Bowl. We discuss how his focus on clean eating and meditation is forging new territories for sports performance and potential consumer emulation.
Podcast Library
Episode 79
How might online grocery and SNAP benefits help shoppers who face food insecurity issues worsened by the pandemic? In this podcast, our analysts discuss access to online grocery shopping for low-income consumers and how food retailers might help.
Episode 78
From appliances to kitchen gadgets, the pandemic has pushed consumers to explore cooking in new ways. In this podcast, our analysts discuss how families — especially kids — are bonding in the kitchen while learning new culinary tools and techniques.