Overview
As the Marketing Manager at the Hartman Group, you will be joining a team of passionate business and
social science professionals who work collaboratively to uncover consumer demand trends and growth
opportunities for our national and international food and beverage clients. We are seeking a B2B marketing
professional with experience in consulting/research services marketing. If you have proven writing,
editing and project management skills, with expertise in B2B digital and social media marketing, this
position will offer you both challenge and opportunity for growth.
The Hartman Group offers a highly collaborative, fast-paced, team-driven work environment. We provide a
competitive benefits package, including paid vacation and sick time, 401(k) with company matching,
medical/dental/vision coverage, volunteer paid time off, professional development funding and more.
This full-time position offers a work from home or hybrid in-office work environment.
Position Summary
As the Marketing Manager, you will support the broader organization and leadership team by developing and
executing B2B marketing plans, programs and media channel content to build and deepen client relationships
and position Hartman Group as a thought leader in the Food and Beverage industry. You will be responsible
for maximizing exposure for Hartman Group and creating interest in our consulting and research products
and services via networking and social media channels, e-newsletter(s), website, and collateral materials.
In this role, you will work closely with consumer insights, client service and business development
professionals within the organization.
Your key responsibilities will include:
- Own the development, quality of execution and data-driven effectiveness tracking of B2B marketing and communications programs
- Create succinct but engaging content to highlight our brand, capabilities, services and impact across B2B channels and platforms, including newsletters, social media, and website updates
- Become facile with Hartman Group syndicated study reports, white papers and food and beverage trends in order to draw on compelling content that drives action
- Create and manage collateral materials including brochures, one-pagers, posters
- Write, edit, and meticulously proof content for accuracy across B2B communications
- Work with Marketing Communications Specialist to manage the editorial and social media content calendar, curate e-newsletter content, and list management and segmentation
- Establish, track, and report regularly on key marketing program metrics
- Develop competitive assessments and monitor competitive activities in order to inform relevant B2B marketing and communications strategies
- Engage with Food and Beverage industry conference providers and media or press representatives as needed to expand awareness of the Hartman Group
- Support internal communication projects and initiatives and coordinate with internal writers and visual communication specialists as needed
- Ensure adherence to Hartman Group brand standards, visual identity, and messaging
Requirements:
- 2+ years of experience in B2B marketing, with focus on consulting/research services preferred
- Expertise with B2B digital and social media marketing platforms and channels, particularly LinkedIn
- Proven ability to write and communicate succinctly, including editing and proofreading skills
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
- Strong organizational skills and the ability to plan and prioritize work effectively
- Proven ability to work proactively and collaboratively, with personal accountability for attention to accuracy and detail
- Competent in MS Office Suite
- Experience in topic areas of Health & Wellness, Sustainability, Food Trends a plus
About the Hartman Group, Inc.
The Hartman Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to
age, race, color, religion, sex, sexual orientation, gender identity or any other protected class and will not be discriminated against on
the basis of disability.
