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We Translate Consumer Behavior and Food & Beverage Culture Into Growth Opportunities For Our Clients


Since 1989, The Hartman Group’s anthropologists, social scientists and business analysts have been immersed in the study of American food and beverage culture, using ethnographic observation, quantitative tracking surveys and deep study of trends. What we have learned and continue to uncover allows us to upend many notions of our traditional American eating and drinking patterns, thereby identifying unique opportunities and winning strategies for our clients.
To translate consumer behavior and food culture into strategic growth opportunities for our clients.
At our core, The Hartman Group operates on curiosity, ingenuity, collaboration, high-quality work, exceeding client expectations, unrivaled knowledge of consumers, culture and the food and beverage marketplace, and respect.
We are 100 percent focused on the food and beverage marketplace and our clients’ interests. We deliver smart, strategic and tactical advice, engaging collaborative experiences and comprehensive research and analysis that lead to positive outcomes for our clients.

Meet Our Leadership Team


Who We Work With

We focus exclusively on the food and beverage marketplace. By leveraging our suite of annual syndicated studies, our Compass eating and drinking occasions database, our custom qualitative and quantitative primary research and our strategic consulting services, we excel at helping companies identify opportunities, overcome challenges and attain successful outcomes. From startups to established consumer packaged goods manufacturers, food retailers, food service operators, restaurants, flavor and ingredient manufacturers, and packaging manufacturers, we’ve successfully helped a wide variety of clients achieve their goals.


Hartman Retainer Services

Hartman Retainer Services is a customized subscription service which provides access to all of Hartman Group’s nonproprietary reports and publications plus access to our analytics team for consultations. Via this 12-month partnership, we connect you to a deep well of data, insights, and strategy

The Hartman Retainer Services package includes the following:

  • Consulting hours (hours vary based on client need) with full access to all non-proprietary Hartman Group intellectual capital over a 12-month contract term
  • Input into and receipt of four syndicated studies published during contract term
  • Four in-person presentations or webinars of syndicated studies
  • Dedicated account manager
  • Secure, web-based portal to provide client access to all Hartman Group studies, white papers and special reports

2022 THG Events Calendar
Feb4
At the Dining Table: American Meals and Cooking Report Highlights

Event Host: Hartman Group

Virtual

Hartman Group Presenter: Laurie Demeritt, CEO

Webinar recording available here


Feb17
FoodChain ID and The Hartman Group

Event Host: FoodChain ID

Topic: What’s Driving Consumer Demand for Organic Food & Beverage Products?

Virtual

Hartman Group Presenter: Laurie Demeritt, CEO

Register


March17
FoodNavigator Positive Nutrition Interactive Broadcast Series

Event Host: FoodNavigator (William Reed Ltd.)

Topic: Feeding the Gut Microbiome: from pre-, pro-, and postbiotics to resistant starch

Virtual

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


March24
Shifting Food Habits & Routines: 2021 Eating Occasions Report Highlights

Event Host: Hartman Group

Virtual

Hartman Group Presenter: Renee Wheeler, senior consultant, Hartman Retainer Services

Webinar recording available here


March28
SNX

Event Host: SNAC International

Topic: The Culture of Snacking

Location: Phoenix, AZ

Hartman Group Presenter: Davey McHenry, SVP, Operations

Register


March29
FMI Midwinter Conference 2022

Event Host: FMI, The Food Industry Association

Topic: The Consumer Journey: A Glimpse into U.S. Grocery Shopper Trends 2022

Virtual

Hartman Group Presenter: Laurie Demeritt, CEO

Register


April28
Organic 2022: Then, Now, Next Report Highlights

Event Host: Hartman Group

Virtual

Hartman Group Presenter: Laurie Demeritt, CEO

Webinar recording available here


May4
LEAD THE FUTURE OF FOOD

Event Host: Food Edge

Topic: Mutually Beneficial Food: for the Planet and the People

Virtual

Hartman Group Presenter: Laurie Demeritt, CEO

Register


May11
Plant-Based Foods & Proteins Summit Americas

Topic: Plant-based Eating and Regenerative Agriculture: Consumer Interest in a Tastier, Healthier and More Sustainable Future

In Person Event: Chicago

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


May19
Food Innovation & Investment Summit

Topic: Functional Ingredients, Gut Health & Biotech

In Person Event: San Francisco

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


June23
A FoodChain ID Webinar

Topic: Does Your Food Brand Convey Quality?

Virtual

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


Aug10
Modern Approaches to Eating Report Highlights

Event Host: Hartman Group

Virtual

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Webinar recording available here


Oct26
Food Sourcing in America 2022 Report Highlights

Event Host: Hartman Group

Virtual

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Webinar recording available here


Dec6-7
Healthy Aging & Nutrition Summit

Event Host: Kisaco Research

In Person Event: San Diego

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


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