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We Translate Consumer Behavior and Food & Beverage Culture Into Growth Opportunities For Our Clients


Since 1989, The Hartman Group’s anthropologists, social scientists and business analysts have been immersed in the study of American food and beverage culture, using ethnographic observation, quantitative tracking surveys and deep study of trends. What we have learned and continue to uncover allows us to upend many notions of our traditional American eating and drinking patterns, thereby identifying unique opportunities and winning strategies for our clients.
To translate consumer behavior and food culture into strategic growth opportunities for our clients.
At our core, The Hartman Group operates on curiosity, ingenuity, collaboration, high-quality work, exceeding client expectations, unrivaled knowledge of consumers, culture and the food and beverage marketplace, and respect.
We are 100 percent focused on the food and beverage marketplace and our clients’ interests. We deliver smart, strategic and tactical advice, engaging collaborative experiences and comprehensive research and analysis that lead to positive outcomes for our clients.

Meet Our Leadership Team


Who We Work With

We focus exclusively on the food and beverage marketplace. By leveraging our suite of annual syndicated studies, our Compass eating and drinking occasions database, our custom qualitative and quantitative primary research and our strategic consulting services, we excel at helping companies identify opportunities, overcome challenges and attain successful outcomes. From startups to established consumer packaged goods manufacturers, food retailers, food service operators, restaurants, flavor and ingredient manufacturers, and packaging manufacturers, we’ve successfully helped a wide variety of clients achieve their goals.


Hartman Retainer Services

Hartman Retainer Services is a customized subscription service which provides access to all of Hartman Group’s nonproprietary reports and publications plus access to our analytics team for consultations. Via this 12-month partnership, we connect you to a deep well of data, insights, and strategy

The Hartman Retainer Services package includes the following:

  • Consulting hours (hours vary based on client need) with full access to all non-proprietary Hartman Group intellectual capital over a 12-month contract term
  • Input into and receipt of four syndicated studies published during contract term
  • Four in-person presentations or webinars of syndicated studies
  • Dedicated account manager
  • Secure, web-based portal to provide client access to all Hartman Group studies, white papers and special reports

2021 THG Events Calendar
Jan21
Food Sourcing in America Report Highlights

Live Webinar

Hartman Group Presenter: Laurie Demeritt, CEO

Register


Feb3
Eating Occasions in America: How the Pandemic Altered the Way We Eat

Live Webinar

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


March19
How America Snacks: Report Highlights

Live Webinar

Hartman Group Presenter: Laurie Demeritt, CEO

Register


April14-15
Bridge2Food - Virtual Exhibition Plant-Based Foods & Proteins Value Chain Americas 2021

Hartman Group Presenters: Shelley Balanko, Ph.D., SVP
David Wright, Senior Manager, Marketing

Register


June2
FMI Webinar - Window into the Future of Grocery Shopping

Live Webinar

Hartman Group Presenter: David Emerson Feit, Vice President, Strategic Insights

Register


June15
Reimagining Well-being Amid COVID-19

Hartman’s Health & Wellness 2021 Report Highlights

Live Webinar

Hartman Group Presenter: Laurie Demeritt, CEO

Register


June23
CMT - Healthy Better-For-You Snacks

Virtual meeting

Topic: Evolution of Eating Habits and Snacking

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


July27
Store Brands Industry Forum

Reducing food waste, sourcing products ethically...

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


Sep27-29
Bridge2Food Summit + Expo

Topic: Plant-based as a Reflection of Modern Wellness Culture

Hartman Group Presenter: Laurie Demeritt, CEO

Register


Sep27-29
Bridge2Food Summit + Expo

Topic: Plant-based Foods & Protein
Consumer in the Retail & Online World

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


Oct6
Path to Purchase: The Role of Brand in Guiding Shoppers’ Choices

Live Webinar

Hartman Group Presenter: Laurie Demeritt, CEO

Register


Oct13
NEXT

Virtual meeting

Topic: The Future of Food

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


Dec2+3
NOSH Live Winter 2021

Santa Monica, CA

Topic: How Meaningful Brands Attract Loyal Consumers

Hartman Group Presenter: Laurie Demeritt, CEO

Register


Dec14
Store Brands

Virtual Event

Topic: Consumer insights and private brand trends

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


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