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We Translate Consumer Behavior and Food & Beverage Culture Into Growth Opportunities For Our Clients


Since 1989, The Hartman Group’s anthropologists, social scientists and business analysts have been immersed in the study of American food and beverage culture, using ethnographic observation, quantitative tracking surveys and deep study of trends. What we have learned and continue to uncover allows us to upend many notions of our traditional American eating and drinking patterns, thereby identifying unique opportunities and winning strategies for our clients.
To translate consumer behavior and food culture into strategic growth opportunities for our clients.
At our core, The Hartman Group operates on curiosity, ingenuity, collaboration, high-quality work, exceeding client expectations, unrivaled knowledge of consumers, culture and the food and beverage marketplace, and respect.
We are 100 percent focused on the food and beverage marketplace and our clients’ interests. We deliver smart, strategic and tactical advice, engaging collaborative experiences and comprehensive research and analysis that lead to positive outcomes for our clients.

Meet Our Leadership Team


Who We Work With

We focus exclusively on the food and beverage marketplace. By leveraging our suite of annual syndicated studies, our Compass eating and drinking occasions database, our custom qualitative and quantitative primary research and our strategic consulting services, we excel at helping companies identify opportunities, overcome challenges and attain successful outcomes. From startups to established consumer packaged goods manufacturers, food retailers, food service operators, restaurants, flavor and ingredient manufacturers, and packaging manufacturers, we’ve successfully helped a wide variety of clients achieve their goals.


Hartman Retainer Services

Hartman Retainer Services is a customized subscription service which provides access to all of Hartman Group’s nonproprietary reports and publications plus access to our analytics team for consultations. Via this 12-month partnership, we connect you to a deep well of data, insights, and strategy

The Hartman Retainer Services package includes the following:

  • Consulting hours (hours vary based on client need) with full access to all non-proprietary Hartman Group intellectual capital over a 12-month contract term
  • Input into and receipt of four syndicated studies published during contract term
  • Four in-person presentations or webinars of syndicated studies
  • Dedicated account manager
  • Secure, web-based portal to provide client access to all Hartman Group studies, white papers and special reports

2023 THG Events Calendar
Jan21
FMI Mid-Winter Conference

Event Host: FMI

Topic: Where Food and Technology Meet

In Person Event: Florida

Hartman Group Presenter: Laurie Demeritt, CEO

Register


Feb2
Food & Technology 2023 Report Highlights

Event Host: Hartman Group

Virtual

Hartman Group Presenter: Laurie Demeritt, CEO

Webinar recording


Feb9
Reimagining Botanicals: Mastering the Market

Event Host: Naturally Informed

Topic: The Consumer Perspective on Key Botanicals as Functional and Culinary Ingredients

Virtual

Hartman Group Presenter: Melissa Abbott, Vice President, Hartman Retainer Services & Culinary Insights

Register


March2
A New Landscape of Eating: 2022 Eating Occasions Report Highlights

Event Host: Hartman Group

Virtual

Hartman Group Presenter: Renee Wheeler, Director of Hartman’s Eating Occasions Compass Database

Webinar recording


March21
The Growing Consumer Opportunity for Precision Fermentation

A Webinar Presented by Hartman Group, Perfect Day and Cargill

Virtual

Hartman Group Presenter: Laurie Demeritt, CEO

Webinar recording


March28
4th Annual Research Spotlight Meeting

Topic: Consumer Trends in The Plant Protein Category

In Person Event: Minneapolis, USA

Hartman Group Presenter: Shelley Balanko, Ph.D., Senior Vice President

Register


April26
Plant-Based Foods & Proteins Summit Americas 2023

Event Host: Bridge2Food

Topic: Plant-based Eating and Regenerative Agriculture: Consumer Interest in a Tastier, Healthier, and More Sustainable Future

In Person Event: Chicago, USA

Hartman Group Presenter: Melissa Abbott, VP of Syndicated Studies

Register


April27
Health & Wellness 2023: The Great Wellness Reset Report Highlights

Event Host: Hartman Group

Virtual

Hartman Group Presenter: Melissa Abbott, VP of Syndicated Studies

Webinar recording


May10

Event Host: Sosland

Topic: Consumer Perception of Precision Fermentation

Virtual

Hartman Group Presenter: Melissa Abbott, VP of Syndicated Studies

Register


May11
The Opportunities For Products Made With Protein From Fermentation

A Webinar Presented by Hartman Group and Perfect Day

Virtual

Hartman Group Presenter: Laurie Demeritt, CEO

Webinar recording


May23
2023 Clean Label Conference

Topic: Food and Technology 2023: Consumer Trends and Tensions

In Person Event: Illinois 

Hartman Group Presenter: Shelley Balanko, Ph.D., Senior Vice President

Register


July27
Modern Beverage Culture 2023 Report Highlights

Virtual

Hartman Group Presenter: Melissa Abbott, VP of Syndicated Studies

Webinar recording


Aug10

Event Host: FMI

Topic: Gen Z: Adapting Strategies for Emerging Generations

In Person Event: Denver, CO

Hartman Group Presenter: Melissa Abbott, VP of Syndicated Studies

Register


Sep20

Event Host: Glanbia

Topic: Modern Beverage Culture

Virtual

Hartman Group Presenter: Melissa Abbott, VP of Syndicated Studies

Register


Oct25
Sustainability 2023: Making Things Personal Report Highlights

Event Host: Hartman Group

Virtual

Hartman Group Presenter: Melissa Abbott, VP of Syndicated Studies

Webinar recording


Dec6

Event Host: Kisaco Research

Topic: Mind & Body: A Nutritional Take on Mental Health

In Person Event: Pasadena, CA

Hartman Group Presenter: Shelley Balanko, Ph.D., Senior Vice President

Register


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