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We Translate Consumer Behavior and Food & Beverage Culture Into Growth Opportunities For Our Clients


Since 1989, The Hartman Group’s anthropologists, social scientists and business analysts have been immersed in the study of American food and beverage culture, using ethnographic observation, quantitative tracking surveys and deep study of trends. What we have learned and continue to uncover allows us to upend many notions of our traditional American eating and drinking patterns, thereby identifying unique opportunities and winning strategies for our clients.
To translate consumer behavior and food culture into strategic growth opportunities for our clients.
At our core, The Hartman Group operates on curiosity, ingenuity, collaboration, high-quality work, exceeding client expectations, unrivaled knowledge of consumers, culture and the food and beverage marketplace, and respect.
We are 100 percent focused on the food and beverage marketplace and our clients’ interests. We deliver smart, strategic and tactical advice, engaging collaborative experiences and comprehensive research and analysis that lead to positive outcomes for our clients.

Meet Our Leadership Team


Who We Work With

We focus exclusively on the food and beverage marketplace. By leveraging our suite of annual syndicated studies, our Compass eating and drinking occasions database, our custom qualitative and quantitative primary research and our strategic consulting services, we excel at helping companies identify opportunities, overcome challenges and attain successful outcomes. From startups to established consumer packaged goods manufacturers, food retailers, food service operators, restaurants, flavor and ingredient manufacturers, and packaging manufacturers, we’ve successfully helped a wide variety of clients achieve their goals.


Hartman Retainer Services

Hartman Retainer Services is a customized subscription service which provides access to all of Hartman Group’s nonproprietary reports and publications plus access to our analytics team for consultations. Via this 12-month partnership, we connect you to a deep well of data, insights, and strategy

The Hartman Retainer Services package includes the following:

  • Consulting hours (hours vary based on client need) with full access to all non-proprietary Hartman Group intellectual capital over a 12-month contract term
  • Input into and receipt of four syndicated studies published during contract term
  • Four in-person presentations or webinars of syndicated studies
  • Dedicated account manager
  • Secure, web-based portal to provide client access to all Hartman Group studies, white papers and special reports

2020 THG Events Calendar
Feb25
Farm-to-Table Trade Meeting

Bellingham Technical College, Settlemyer Hall

Bellingham, WA

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Topic: Food Culture Trends and the Redefinition of Quality

Website


APR21
Informa’s SupplySide East

Meadowlands Exposition Center

Secaucus, NJ

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Topic: Supplements and Health & Wellness

Website


MAY7-8
Bridge2Food 15th Plant-Based Foods & Protein Ingredients Summit North America 2020: Accelerating Consumer Acceptance

Venue: TBD

Toronto, Canada

Hartman Group Presenter: TBD

Website


MAY11
WSU Center of Excellence for Food Safety Ready-to-Eat Foods

Washington State Convention Center

Seattle, WA

Hartman Group Presenter: Elizabeth Aparicio

Topic: The Convenience Factor in Modern Meals

Website


MAY13
Whatcom Food Network Spring Forum

Venue: TBD

Bellingham, WA

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Website


JUN24
The Future of Food Technology

Live Webinar

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Register


JUL12-15
Institute of Food Technologists IFT20 Food Expo

McCormick Place

Chicago, IL

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Website


JUL30
Value in the Time of COVID-19 Report Highlights

Live Webinar

Hartman Group Presenter: Tamara Barnett, Vice President Strategic Insights

Register


AUG11
COVID-19’s Impact on the Rhythms of Eating Behaviors: Report’s Key Takeaways

Live Webinar

Hartman Group Presenter: Renee Wheeler, Senior Consultant, Hartman Retainer Services

Register


AUG26-27
Food Business News Trends and Innovation Seminar

W Hotel

Chicago, IL

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Website


SEPT2
Functional Food & Beverage and Supplements 2020 Report Highlights

Live Webinar

Hartman Group Presenter: Laurie Demeritt, CEO, The Hartman Group

Register


SEPT15
Pandemic Disruption: The Culture of Stress and Anxiety in America

Live Webinar

Hartman Group Presenter: Shelley Balanko, Ph.D., Senior Vice President

Register


SEPT
New Hope Network’s Natural Products Expo East

Baltimore, MD

Hartman Group Presenter: TBD

Website


NOV11-13
Food Navigator’s Food for Kids

W Hotel

Chicago, IL

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP

Website


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