We Translate Consumer Behavior and Food & Beverage Culture Into Growth Opportunities For Our Clients : The Hartman Group

We Translate Consumer Behavior and Food & Beverage Culture Into Growth Opportunities For Our Clients

Since 1989, The Hartman Group’s anthropologists, social scientists and business analysts have been immersed in the study of American food and beverage culture, using ethnographic observation, quantitative tracking surveys and deep study of trends. What we have learned and continue to uncover allows us to upend many notions of our traditional American eating and drinking patterns, thereby identifying unique opportunities and winning strategies for our clients.

To translate consumer behavior and food culture into strategic growth opportunities for our clients.

At our core, The Hartman Group operates on curiosity, ingenuity, collaboration, high-quality work, exceeding client expectations, unrivaled knowledge of consumers, culture and the food and beverage marketplace, and respect.

We are 100 percent focused on the food and beverage marketplace and our clients’ interests. We deliver smart, strategic and tactical advice, engaging collaborative experiences and comprehensive research and analysis that lead to positive outcomes for our clients.

Meet Our Leadership Team

Laurie Demeritt
Chief Executive Officer

Shelley Balanko, Ph.D.
Senior Vice President

Melissa Abbott
Vice President, Hartman Retainer Services

Tamara Barnett
Vice President, Strategic Insights

Davey McHenry
Senior Vice President, Operations

David Feit
Vice President, Strategic Insights

Who We Work With

We focus exclusively on the food and beverage marketplace. By leveraging our suite of annual syndicated studies, our Compass eating and drinking occasions database, our custom qualitative and quantitative primary research and our strategic consulting services, we excel at helping companies identify opportunities, overcome challenges and attain successful outcomes. From startups to established consumer packaged goods manufacturers, food retailers, food service operators, restaurants, flavor and ingredient manufacturers, and packaging manufacturers, we’ve successfully helped a wide variety of clients achieve their goals.

How We Do It

Submit an RFP

Hartman Retainer Services

Hartman Retainer Services is a customized subscription service which provides access to all of Hartman Group’s nonproprietary reports and publications plus access to our analytics team for consultations. Via this 12-month partnership, we connect you to a deep well of data, insights, and strategy

The Hartman Retainer Services package includes the following:

Consulting hours (hours vary based on client need) with full access to all non-proprietary Hartman Group intellectual capital over a 12-month contract term
Input into and receipt of four syndicated studies published during contract term
Four in-person presentations or webinars of syndicated studies
Dedicated account manager
Secure, web-based portal to provide client access to all Hartman Group studies, white papers and special reports

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