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We Translate Consumer Behavior and Food & Beverage Culture Into Growth Opportunities For Our Clients

Since 1989, The Hartman Group’s anthropologists, social scientists and business analysts have been immersed in the study of American food and beverage culture, using ethnographic observation, quantitative tracking surveys and deep study of trends. What we have learned and continue to uncover allows us to upend many notions of our traditional American eating and drinking patterns, thereby identifying unique opportunities and winning strategies for our clients.
To translate consumer behavior and food culture into strategic growth opportunities for our clients.
At our core, The Hartman Group operates on curiosity, ingenuity, collaboration, high-quality work, exceeding client expectations, unrivaled knowledge of consumers, culture and the food and beverage marketplace, and respect.
We are 100 percent focused on the food and beverage marketplace and our clients’ interests. We deliver smart, strategic and tactical advice, engaging collaborative experiences and comprehensive research and analysis that lead to positive outcomes for our clients.

Meet Our Leadership Team

Who We Work With

We focus exclusively on the food and beverage marketplace. By leveraging our suite of annual syndicated studies, our Compass eating and drinking occasions database, our custom qualitative and quantitative primary research and our strategic consulting services, we excel at helping companies identify opportunities, overcome challenges and attain successful outcomes. From startups to established consumer packaged goods manufacturers, food retailers, food service operators, restaurants, flavor and ingredient manufacturers, and packaging manufacturers, we’ve successfully helped a wide variety of clients achieve their goals.

Hartman Retainer Services

Hartman Retainer Services is a customized subscription service which provides access to all of Hartman Group’s nonproprietary reports and publications plus access to our analytics team for consultations. Via this 12-month partnership, we connect you to a deep well of data, insights, and strategy

The Hartman Retainer Services package includes the following:

  • Consulting hours (hours vary based on client need) with full access to all non-proprietary Hartman Group intellectual capital over a 12-month contract term
  • Input into and receipt of four syndicated studies published during contract term
  • Four in-person presentations or webinars of syndicated studies
  • Dedicated account manager
  • Secure, web-based portal to provide client access to all Hartman Group studies, white papers and special reports

2024 THG Events Calendar
Fancy Foods Show

Event Host: Specialty Foods Association

Topic: Understanding Trends in Retail, Foodservice and Beyond: A Research Panel

In Person Event: Las Vegas, NV

Hartman Group Presenter: Laurie Demeritt, CEO


Taste of Tomorrow 2023 Report Highlights

Event Host: Hartman Group


Hartman Group Presenter: Laurie Demeritt, CEO and Andrea Kwamya, Consumer Insights Consultant


Sports & Active Nutrition Summit USA 2024

Event Host: NutraIngredients USA

Topic: The Evolving Sports Nutrition Market

In Person Event: San Diego, CA

Hartman Group Presenter: Laurie Demeritt, CEO


2024 Global Ingredients Summit

Event Host: American Dairy Products Institute

Topic: Consumer Acceptance of New Technologies and Health and Wellness

In Person Event: Reno, NV

Hartman Group Presenter: Shelley Balanko, Ph.D., SVP of Business Development


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