For over 25 years, The Hartman Group has been a recognized thought leader on demand-side trends in the food industry.

We are 100 percent focused on the food and beverage marketplace.

Our expertise ranges from how the smallest nuances of product design affect your product’s ability to grow to devising portfolio strategies that maximize sustainable, demand-led growth.

We have advised some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights and innovation.

Our approach is always highly customized to each client’s strategic interests and corporate culture.

We never force-fit stock solutions, as we realize there are many paths to growth. We look forward to helping you find yours.

How We Do It: WORK

Check Out Our THINKING

Meet Our Leadership Team

With specific expertise in the social sciences and culinary arts, marketing, business analysis and consumer research, their combined experience is a source of motivation, inspiration and energy for our staff and valued clients.


Harvey Hartman

Harvey Hartman

Founder & Chairman
bio

Laurie Demeritt

Laurie Demeritt

Chief Executive Officer

bio

Donna Duncanson

Donna Duncanson

SVP, Research Operations

bio

Shelley Balanko

Shelley Balanko, Ph.D.

Senior Vice President

bio


Melissa Abbott

Melissa Abbott

Vice President, Hartman Retainer Services
bio

Tamara Barnett

Tamara Barnett

Vice President, Strategic Insights

bio

Davey McHenry

Davey McHenry

Vice President, Consulting

bio

David Feit

David Feit

Vice President, Strategic Insights

bio

Careers

Do you want to help us take on the big challenges our clients face in the vibrant food and beverage industry? Whether you're a recent graduate taking your first steps toward a career or a seasoned professional looking for a career that makes an impact, we'd like to hear from you.

Learn about the current opportunities at The Hartman Group: Position Openings

Laurie Demeritt

Laurie Demeritt

Chief Executive Officer

As CEO, Laurie drives the vision, strategy, operations and results-oriented culture for the company's associates as The Hartman Group furthers its offerings of tactical thinking, consumer and market intelligence, cultural competency and innovative intellectual capital to a global marketplace.

A nationally recognized authority on consumer behavior and culture, Laurie received her MBA in Marketing and Environmental Management from the University of Washington and her BA in Political Science from Cornell University.

Harvey Hartman

Harvey Hartman

Founder & Chairman

Harvey changed the way companies approached understanding consumer behavior. He pioneered employing fulltime social scientists to develop innovative research techniques that integrated anthropologic methods with quantitative surveys. Since founding the company in 1989, Harvey has grown The Hartman Group into the food and beverage industry's leading authority on consumer culture. Clients rely on Harvey for his fearless strategic counsel, sage marketing advice and business savvy.

Donna Duncanson

Donna Duncanson

Senior Vice President, Research Operations

Donna is responsible for the Ethnographic and Quantitative Research teams at The Hartman Group, bringing client-side experience in food and beverage marketing and consumer insights. Prior to joining The Hartman Group, she served as Vice President of Marketing for Ste. Michelle Wine Estates, one of the leading portfolio wine companies in the country. Her experience includes strategic planning, new product development, advertising, consumer research and brand building in both retail and food service channels.

Shelley Balanko

Shelley Balanko, Ph.D.

Senior Vice President

With a first love in understanding people, Shelley relishes her role in guiding business development efforts, fostering client relationships across the food and beverage industry landscape and matching clients' business needs to The Hartman Group's customized solutions-oriented offerings.

Shelley graduated from the University of Windsor with a Ph.D. in Applied Social Psychology. She has a MA in Applied Social Psychology from the University of Saskatchewan and a BA in Psychology from the University of British Columbia.

Melissa Abbott

Melissa Abbott

Vice President, Hartman Retainer Services

Melissa has tracked trends in the health, wellness, food and retail industries for over 15 years and has developed a deep understanding of retail and cultural trends across a wide array of products. She has appeared on The Food Network and numerous national media annually. She has an MS in Food Marketing from the National University of Ireland, Cork and a BS in Political Communication from Emerson College.

Tamara Barnett

Tamara Barnett

Vice President, Strategic Insights

Tamara has a versatile background in communication and a broad interest in how individuals construct and reflect various facets of identity in culturally significant ways. During her tenure at The Hartman Group, Tamara has overseen and fielded a wide variety of exploratory ethnographic research projects as well as focused qualitative work. Tamara has an MA in Communications from the University of Washington

Davey McHenry

Davey McHenry

Vice President, Consulting

Davey fosters partnerships with Hartman Group's key clients, providing business solutions and thought leadership to guarantee client engagements are well executed and exceed expectations. Davey has an MBA from the Foster School of Business at the University of Washington and a BA in International Studies from Willamette University.

David Feit

David Feit

Vice President, Strategic Insights

David's background includes both academic and a business-centered explorations of cuisine, retailing and the culture of consumption. David has delivered insights to guide brand strategy, advertising and product development. David has a BA from Princeton University.

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WE’RE FOCUSED ON CULTURE AS THE PATHWAY FOR COMPANIES TO UNDERSTAND THE BROADER CONTEXTS THAT CREATE CONSUMER DESIRES

“I know it makes me far more enthused about figuring out a way to tap into Hartman as a resource for understanding the whys behind the numbers.”
– Attendee, Denver A.C.T. Health & Wellness 2014

Want us to help you understand the why behind the buy for your business and brands?

Click here to learn more about how we do it. »

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