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                                    <id>https://www.hartman-group.com/feeds/newsletter/rss</id>
                                                <link href="https://www.hartman-group.com/feeds/newsletter/rss"></link>
                                                <title><![CDATA[Hartman Group Articles]]></title>
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                                                <language>en-US</language>
                                                <updated>Wed, 15 Apr 2026 00:00:00 +0000</updated>
                                        <item>
                <title><![CDATA[The World of Health and Wellness Model: Time-tested, culture-validated]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/339756876/the-world-of-health-and-wellness-model-time-tested-culture-validated">https://www.hartman-group.com/articles/339756876/the-world-of-health-and-wellness-model-time-tested-culture-validated</link>
                <id>https://www.hartman-group.com/articles/339756876/the-world-of-health-and-wellness-model-time-tested-culture-validated</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[Chatter about AI is constant. (Almost) everything is being automated. New tools and technologies launch daily with the promise of solving all of your research&hellip;]]>
                </summary>
                <pubDate>2026-04-15T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[A deeper look at GLP-1 households]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1336264031/a-deeper-look-at-glp-1-households">https://www.hartman-group.com/articles/1336264031/a-deeper-look-at-glp-1-households</link>
                <id>https://www.hartman-group.com/articles/1336264031/a-deeper-look-at-glp-1-households</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[For the past two years, much of the conversation around GLP-1 medications has focused on the individual consumer. As appetite-suppressing drugs gain widespread&hellip;]]>
                </summary>
                <pubDate>2026-04-13T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[The product claim paradigm: How to build trust in an environment of scrutiny]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/109661038/the-product-claim-paradigm-how-to-build-trust-in-an-environment-of-scrutiny">https://www.hartman-group.com/articles/109661038/the-product-claim-paradigm-how-to-build-trust-in-an-environment-of-scrutiny</link>
                <id>https://www.hartman-group.com/articles/109661038/the-product-claim-paradigm-how-to-build-trust-in-an-environment-of-scrutiny</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[Food and beverage shoppers today face a paradox of choice. Packages are filled with signals intended to influence choice and help consumers quickly determine&hellip;]]>
                </summary>
                <pubDate>2026-04-01T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[That &quot;Irish&quot; dish on your St. Patrick&#039;s Day table? It&#039;s complicated.]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1911212401/that-irish-dish-on-your-st-patricks-day-table-its-complicated">https://www.hartman-group.com/articles/1911212401/that-irish-dish-on-your-st-patricks-day-table-its-complicated</link>
                <id>https://www.hartman-group.com/articles/1911212401/that-irish-dish-on-your-st-patricks-day-table-its-complicated</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[Every March, Americans gather around plates of corned beef and cabbage in celebration of Irish heritage. But there's a plot twist: most people in Ireland&hellip;]]>
                </summary>
                <pubDate>2026-03-16T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[A new lens on occasions strategy]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/684609408/a-new-lens-on-occasions-strategy">https://www.hartman-group.com/articles/684609408/a-new-lens-on-occasions-strategy</link>
                <id>https://www.hartman-group.com/articles/684609408/a-new-lens-on-occasions-strategy</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[For nearly 15 years, we’ve tracked the shifting rhythms of U.S. eating and drinking occasions with our proprietary Compass Database.&nbsp;We’ve seen&hellip;]]>
                </summary>
                <pubDate>2026-02-25T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Early insights from the field: Perceptions of food &amp; beverage claims in 2026]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1645464979/early-insights-from-the-field-perceptions-of-food-beverage-claims-in-2026">https://www.hartman-group.com/articles/1645464979/early-insights-from-the-field-perceptions-of-food-beverage-claims-in-2026</link>
                <id>https://www.hartman-group.com/articles/1645464979/early-insights-from-the-field-perceptions-of-food-beverage-claims-in-2026</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[We’re in the thick of fieldwork for our Q1 syndicated report, Claims and Cues 2026: Category Attribute Playbook, and one thing is already clear: consumers&hellip;]]>
                </summary>
                <pubDate>2026-02-09T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Automation vs. agency: How AI is shaping food tech]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1568101282/automation-vs-agency-how-ai-is-shaping-food-tech">https://www.hartman-group.com/articles/1568101282/automation-vs-agency-how-ai-is-shaping-food-tech</link>
                <id>https://www.hartman-group.com/articles/1568101282/automation-vs-agency-how-ai-is-shaping-food-tech</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[Will AI-assisted food culture produce the next generation of home cooking savants—or quietly erode the human touch and personal traditions that make&hellip;]]>
                </summary>
                <pubDate>2026-01-12T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[New rules of relevance: How category attributes shape consumer choice]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/341365173/new-rules-of-relevance-how-category-attributes-shape-consumer-choice">https://www.hartman-group.com/articles/341365173/new-rules-of-relevance-how-category-attributes-shape-consumer-choice</link>
                <id>https://www.hartman-group.com/articles/341365173/new-rules-of-relevance-how-category-attributes-shape-consumer-choice</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[For decades, food and beverage brands have chased the next big claim—heart healthy, fair trade and pasture-raised have all had their time in the sun.&hellip;]]>
                </summary>
                <pubDate>2025-12-15T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Turning macro forces into market growth: How a strategic framework transformed an ingredient supplier’s go-to-market approach]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1337743300/turning-macro-forces-into-market-growth-how-a-strategic-framework-transformed-an-ingredient-suppliers-go-to-market-approach">https://www.hartman-group.com/articles/1337743300/turning-macro-forces-into-market-growth-how-a-strategic-framework-transformed-an-ingredient-suppliers-go-to-market-approach</link>
                <id>https://www.hartman-group.com/articles/1337743300/turning-macro-forces-into-market-growth-how-a-strategic-framework-transformed-an-ingredient-suppliers-go-to-market-approach</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[Macro forces can often feel too broad or abstract to guide actionable business decisions. Yet when translated through a consumer-centric lens, these same&hellip;]]>
                </summary>
                <pubDate>2025-12-01T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Insights and Trends for Shaping Tomorrow’s Food &amp; Beverage Landscape   (And how our quarterly reports help you stay ahead)]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/109172183/insights-and-trends-for-shaping-tomorrows-food-beverage-landscape-and-how-our-quarterly-reports-help-you-stay-ahead">https://www.hartman-group.com/articles/109172183/insights-and-trends-for-shaping-tomorrows-food-beverage-landscape-and-how-our-quarterly-reports-help-you-stay-ahead</link>
                <id>https://www.hartman-group.com/articles/109172183/insights-and-trends-for-shaping-tomorrows-food-beverage-landscape-and-how-our-quarterly-reports-help-you-stay-ahead</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[Every quarter, our syndicated research series dives deep into the fast-evolving world of food and beverage—tracking the values, motivations, and behaviors&hellip;]]>
                </summary>
                <pubDate>2025-11-03T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Consumers of Tomorrow: Gen Z’s Social, Sustainable Approach to Food]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1910856678/the-consumers-of-tomorrow-gen-zs-social-sustainable-approach-to-food">https://www.hartman-group.com/articles/1910856678/the-consumers-of-tomorrow-gen-zs-social-sustainable-approach-to-food</link>
                <id>https://www.hartman-group.com/articles/1910856678/the-consumers-of-tomorrow-gen-zs-social-sustainable-approach-to-food</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[The food and beverage landscape is evolving quickly, and the next generation of consumers is already reshaping how we eat. Gen Z—those born roughly between&hellip;]]>
                </summary>
                <pubDate>2025-10-20T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Texas sued for banning cultivated meat]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/684121609/texas-sued-for-banning-cultivated-meat">https://www.hartman-group.com/articles/684121609/texas-sued-for-banning-cultivated-meat</link>
                <id>https://www.hartman-group.com/articles/684121609/texas-sued-for-banning-cultivated-meat</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[The adoption of cultivated meat in US food culture has hit another snag. On September 1, 2025, a new Texas state law went into effect banning the sale&hellip;]]>
                </summary>
                <pubDate>2025-10-06T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Back to Routine: Understanding the Emotional Landscape of Food Shopping]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1646943256/back-to-routine-understanding-the-emotional-landscape-of-food-shopping">https://www.hartman-group.com/articles/1646943256/back-to-routine-understanding-the-emotional-landscape-of-food-shopping</link>
                <id>https://www.hartman-group.com/articles/1646943256/back-to-routine-understanding-the-emotional-landscape-of-food-shopping</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[September finds many consumers settling back into familiar routines, including food planning, procuring, and preparation. For some, these routines feel&hellip;]]>
                </summary>
                <pubDate>2025-09-08T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Holistic wellness in food and beverage]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1561305643/holistic-wellness-in-food-and-beverage">https://www.hartman-group.com/articles/1561305643/holistic-wellness-in-food-and-beverage</link>
                <id>https://www.hartman-group.com/articles/1561305643/holistic-wellness-in-food-and-beverage</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[Two reports for one comprehensive view of today’s consumer&nbsp;As the cultural imperative to “be well” has gained momentum in the U.S., wellness&hellip;]]>
                </summary>
                <pubDate>2025-08-04T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Qualitative excellence, without the wait]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/340992058/qualitative-excellence-without-the-wait">https://www.hartman-group.com/articles/340992058/qualitative-excellence-without-the-wait</link>
                <id>https://www.hartman-group.com/articles/340992058/qualitative-excellence-without-the-wait</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[When people think of Hartman Group, they think of rigor. They think of our legendary ethnographies that get to the very soul of consumers’ choices. They&hellip;]]>
                </summary>
                <pubDate>2025-07-16T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Words Matter: Navigating sustainability messaging]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1337239117/words-matter-navigating-sustainability-messaging">https://www.hartman-group.com/articles/1337239117/words-matter-navigating-sustainability-messaging</link>
                <id>https://www.hartman-group.com/articles/1337239117/words-matter-navigating-sustainability-messaging</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[There’s no denying that we’re living in a unique socio-political climate—especially when it comes to the sustainability conversation. Odds are that&hellip;]]>
                </summary>
                <pubDate>2025-07-14T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[The state of food shopping in 2025]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/110634076/the-state-of-food-shopping-in-2025">https://www.hartman-group.com/articles/110634076/the-state-of-food-shopping-in-2025</link>
                <id>https://www.hartman-group.com/articles/110634076/the-state-of-food-shopping-in-2025</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[Marketing smartly to today’s grocery shopper is tricky business, with retailers facing a variety of competing demands:​&nbsp;Shoppers seek a reliable&hellip;]]>
                </summary>
                <pubDate>2025-06-30T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[4 wellness trends your brand should focus on in 2026]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1912449647/4-wellness-trends-your-brand-should-focus-on-in-2026">https://www.hartman-group.com/articles/1912449647/4-wellness-trends-your-brand-should-focus-on-in-2026</link>
                <id>https://www.hartman-group.com/articles/1912449647/4-wellness-trends-your-brand-should-focus-on-in-2026</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[As planning season ramps up, many food and beverage companies are revisiting their strategic roadmaps with a renewed focus on health and wellness. The&hellip;]]>
                </summary>
                <pubDate>2025-06-16T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Currents of change: Gen Z and Millennial occasion insights]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/683747454/currents-of-change-gen-z-and-millennial-occasion-insights">https://www.hartman-group.com/articles/683747454/currents-of-change-gen-z-and-millennial-occasion-insights</link>
                <id>https://www.hartman-group.com/articles/683747454/currents-of-change-gen-z-and-millennial-occasion-insights</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[At first glance, the “big picture” of how American adults eat has remained largely steady over the past year. But beneath the surface, generational&hellip;]]>
                </summary>
                <pubDate>2025-06-02T00:00:00+00:00</pubDate>
            </item>
                    <item>
                <title><![CDATA[Can grocery delivery overcome consumer scrutiny in the age of inflation?]]></title>
                <link rel="alternate" href="https://www.hartman-group.com/articles/1646440065/can-grocery-delivery-overcome-consumer-scrutiny-in-the-age-of-inflation">https://www.hartman-group.com/articles/1646440065/can-grocery-delivery-overcome-consumer-scrutiny-in-the-age-of-inflation</link>
                <id>https://www.hartman-group.com/articles/1646440065/can-grocery-delivery-overcome-consumer-scrutiny-in-the-age-of-inflation</id>
                <author>
                    <name> <![CDATA[Hartman Group, Inc.]]></name>
                </author>
                <summary type="html">
                    <![CDATA[Grocery delivery has navigated a tumultuous journey since its heyday in 2020, enjoying significant investments while grappling with consumer expectations.&hellip;]]>
                </summary>
                <pubDate>2025-04-15T00:00:00+00:00</pubDate>
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