Translating consumer behavior and food culture into strategic growth opportunities

Expertise

Driven by a passion for consumer culture, our food and beverage industry expertise is U.S.-centric with global reach.

Consumers

Consumers

Uncover the “why” behind their words and actions

Occasions

Occasions

Reveal disruptive insights on food and beverage consumption

Topics

Topics

Tap into foundational, trended topical research

Marketplace

Marketplace

Navigate shifts across product categories, retail and food service

Capabilities

Our team of experts will help you understand not only what consumers say and do, but how they feel.

HG Capabilities
Insights

Thinking

December 08, 2025 | Infographic

Digital food culture divide

As consumers scroll through endless recipes, hacks and viral products, they still have to answer the most basic question: “What should I actually buy, cook…

Learn more
December 01, 2025 | Article

Turning macro forces into market growth: How a strategic framework transformed an ingredient supplier’s go-to-market approach

Macro forces can often feel too broad or abstract to guide actionable business decisions. Yet when translated through a consumer-centric lens, these same…

Learn more
November 17, 2025 | Infographic

Freshness and Purity: What Consumers Prioritize in Food & Beverage

Our upcoming research, Claims and cues 2026, will explore the signals and attributes consumers value most at the moment of purchase, equipping brands, retailers…

Learn more
November 10, 2025 | White Paper

Gather around: Inside the growth potential of social eating occasions

Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…

Learn more
November 03, 2025 | Article

Insights and Trends for Shaping Tomorrow’s Food & Beverage Landscape (And how our quarterly reports help you stay ahead)

Every quarter, our syndicated research series dives deep into the fast-evolving world of food and beverage—tracking the values, motivations, and behaviors…

Learn more
October 23, 2025 | Webinar

Behind the scenes of "Sustainability 2025: Do Consumers Care?"

Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…

Learn more
August 11, 2025 | White Paper

Rethinking Brand Strategy in a Shifting Landscape

In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…

Learn more
HG Thinking hero cover

Products & services

Our flexible solutions are tailored to meet your research and strategy needs — no matter how complex.

HG Syndicated eports

Syndicated reports

HG Subscription services

Subscription services

HG Custom research

Custom research

Recent reports

Post image

Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…

Post image

As sustainability evolves from a buzzword into a cultural expectation of care, this report explores what consumers truly value, why these priorities matter…

Post image

Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow. 

Let’s chat

Have a project to tackle or a question to explore? Let’s work together to uncover opportunity.