New Modern Convenience: Empowering
The pandemic is causing elements of “modern” convenience to take on new meaning and relevance in line with shifting needs: Whereas traditional convenience was all about “easy,” modern convenience is empowering consumers to be more proactive, self-reliant, resilient, and less reactive to changing conditions.
From The Hartman Group’s COVID-19 and New Modern Convenience report, here’s a look at how easy convenience has shifted toward consumer empowerment.